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Item Influence of Strategic Innovation on Corporate Reputation Management in Microfinance Institutions (MFI’S) In Machakos County(Journal of African Interdisciplinary Studies, 2021-08) Kioko, John; Mwenda, Paul; Mathuva, EricThe objective of this research was to investigate the influence of product innovation on corporate reputation management in Machakos County microfinance institutions. This is important in order to understand and evaluate strategic innovation which can be understood as reinventing or redesigning an organization’s corporate strategy in order to promote company growth, provide value for the customer and the company, and achieve a competitive advantage. .n order to achieve the study's purpose, the descriptive sampling technique has been used in a research study. Population target of the study comprised of all the Microfinance Institutions (MFI’s) licensed by the Association of Microfinance Institutions of Kenya (AMFI-K) as at 31st December 2019. There are (15) fifteen licensed MFI’s by AMFI- K. All the selected MFI’s were included in the study with the respondents being all the selected Branch managers, team leaders and operations officers. The total respondents therefore were forty-five (45). The main methodologies were questionnaires, which were self-administered by the researcher and yielded an 82.2 per cent response rate. The research showed that product innovation and corporate reputation management had a good and significant association. The study also indicated that process innovation and corporate reputation management had a favorable and substantial (P-Value=0.000) association. Furthermore, the findings demonstrated that market innovation and corporate reputation management had a favorable and substantial (P-Value=0.000) link. Finally, resource innovation and corporate reputation management had a favorable and substantial (P- Value=0.000) association. The study therefore concluded that Product Innovation, Process Innovation, Market Innovation, and Resource Innovation all have a positive and significant impact on company reputation management based on the findings. This study recommended the need to improve on marketing innovation strategies for marketing officers of the MFI’s and to ensure that a product innovative approaches are implementedItem Influence of Liquidity Risk Hedging on Performance of Real Estate Firms in Meru County, Kenya(International J ournal of Professional P ractice (IJPP), 2023-10) Kamari, Mburugu Kenneth; Mutea, Fredrick; Rintari, NancyReal estate investments are long-term and capital intensive projects which outperform other asset classes attracting many investors. Real estate contributes greatly to the gross domestic product of many nations. However, financial risks, such as liquidity risk, may largely affect the performance of real estate firms. Though financial risks are global, Kenya experiences high uncertainty of returns due to market volatility and economic fluctuations. This study aimed to assess the influence of Liquidity risk hedging on the performance of real estate firms in Meru County, Kenya. The study adopted a descriptive survey design, and was anchored on the liquidity preference theory. Questionnaires and secondary data schedules were used to collect data from 24 real estate firms. Using stratified random sampling method, a sample size of 131 officers was derived using Krejcie and Morgan formula. The senior managers and financial, operations, risk, sales and legal officers from the 24 real estate firms constituted the respondents. To test the reliability and validity of the instruments, 14 questionnaires were pretested in 3 real estate firms in Tharaka Nithi County. Data was analyzed through SPSS version 23, and results presented using descriptive and inferential statistics. The results indicated that liquidity risk hedging had the highest positive influence on NOI, ROE, but less influence on ROA. The study recommends that banks and the financial market players train the real estate firms on available financial innovations so as to hedge risks. The findings challenge the existing paradigms and offers a new perspective on the use of derivatives in hedging real estate liquidity risk. This research aligns with the Kenyan government housing project agenda, and provides a platform for a further discussion on pitfalls to avoid in real estate investments, and the available opportunities