Journal Articles
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Item Influence of Social Media Marketing on Sales Performance of Mobile Network Operators in Kenya(International Journal of Social Science and Humanities Research, 2025-08) Namahia, Jean Adikinyi; Nzili, James; l Kiama, MichaelThe general objective of this study was to examine the influence of social media marketing on sales performance of the mobile network operators in Kenya. A descriptive research approach was employed for the analysis. The focus of the study was on the marketing departments of three selected telecom companies in Kenya: Safaricom Plc, Telkom Kenya, and Bharti Airtel Kenya. A total of 2223 sales representatives from the marketing sector were part of the research. To achieve a representative sample, respondents were divided into two groups using a stratified sampling technique. The selection of participants was conducted through a simple random sampling method. Data was gathered through a structured questionnaire. An initial test was done with 22 participants from Safaricom, who were excluded from the main research. This study incorporated content validity, which evaluates how well the test items reflect the subject matter it aims to assess. The questionnaires' reliability was measured using the Cronbach alpha method. The analysis of quantitative data collected was subjected to mean and standard deviation-based descriptive statistical analysis. To understand the relationships between variables, the research utilized inferential statistics, including techniques such as multiple regression and correlation analyses. The findings indicated that social media marketing positively and significantly impacted the sales outcomes of mobile network providers in Kenya. The study concluded that social media marketing greatly benefits mobile network operators in Kenya by boosting sales because it allows direct customer engagement, helping operators understand preferences and tailor offerings, which builds brand loyalty and encourages repeat purchases. The study recommended that the companies should develop targeted advertising campaigns that focus on specific demographics and regions within Kenya, utilizing data analytics to identify potential customer segments.Item Influence of Leadership Styles on Performance of Transport Parastatals in Kenya(IAJH -Intra Africa Journal of Social Sciences (IAJSS), 2025) Kamau, Rosemary Wanjiru; Mbithi, Mary; Nzili, JamesTransport parastatals in Kenya continue to suffer from inefficiencies, financial mismanagement, and governance lapses, largely attributed to weak and ineffective leadership practices. Despite the critical role of leadership styles in shaping organizational culture, accountability, and innovation, many parastatals remain entrenched in autocratic and politically driven approaches that undermine performance and erode public trust. The purpose of this study was to establish the influence of leadership styles on the performance of transport parastatals in Kenya. The study was guided by the Full Range Leadership Theory and Agency Theory, which emphasize the importance of transformational, transactional, and participative leadership in enhancing accountability and organizational outcomes. A descriptive explanatory research design was adopted, targeting a population of 104 managers drawn from 13 transport parastatals. Stratified random sampling was applied, and Yamane’s formula was used to determine a representative sample of 83 respondents, comprising 35 top managers, 28 middle-level managers, and 20 supervisory managers. Data were collected using structured questionnaires, while descriptive statistics, correlation analysis, and multiple regression were employed for data analysis. Correlation results showed a strong positive and significant relationship between leadership styles and performance (r = 0.646, p < 0.05). Regression findings revealed that leadership styles significantly predicted organizational performance (β = 0.421, p < 0.05). The study concludes that leadership style is a critical determinant of performance in transport parastatals. It recommends institutionalizing transformational and democratic leadership development programs, while also strengthening leadership accountability frameworks to enhance efficiency, transparency, and service delivery.Item Influence of Resource Allocation on Organizational Performance in Charitable Non-Governmental Organizations in Nairobi County(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2024-06) Mohammed, Bashir Abd; Nzili, James; Kiama, MichaelThis paper sought to examine the influence of resource allocation on the organizational performance of charitable NGOs in Nairobi County. The study applied a descriptive research design. The population for the study was 1427 employees of charitable NGOs in Nairobi County. Stratified random sampling was applied in addition to the Taro Yamane formula to come up with a sample size of 313 respondents. The study gathered data through questionnaires which were administered both physically and online. Data collected was analyzed through both descriptive and inferential analysis. Results revealed a β of 0.496 and a p-value of 0.001, between resource allocation and the organizational performance of charitable NGOs in Nairobi County. The study concluded that resource allocation had a positive and significant influence on the organizational performance of charitable NGOs in Nairobi County. The study recommended prioritization of budgeting for financial resources as a crucial aspect of their operations, ensuring efficient allocation to various programs and activities. Additionally, the study recommended recognition of the importance of a diversified workforce to invest in human resources across all departments. Besides, the study recommended that technological advancements should be embraced by acquiring and utilizing ICT gadgets, hardware, and software to enhance organizational efficiency and service delivery. Lastly, the study recommended that stakeholders should continually evaluate and optimize resource allocation strategies to ensure alignment with organizational goals and ultimately enhance the overall performance and impact of charitable NGOs in Nairobi.Item Influence of Strategic Leadership on Organizational Performance in Charitable NGOs in Nairobi County(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2024-05) Mohammed, Bashir Abdi; Nzili, James; Kiama, MichaelThis paper sought to examine the influence of strategic leadership on the organizational performance of charitable NGOs in Nairobi County. The study applied a descriptive research design. The population for the study was 1427 employees of charitable NGOs in Nairobi County. Stratified random sampling was applied in addition to the Taro Yamane formula to come up with a sample size of 313 respondents. The study gathered data through questionnaires which were administered both physically and online. Data collected was analyzed through both descriptive and inferential analysis. Results revealed a β of 0.269 and a p-value of 0.001, between strategic leadership and the organizational performance of charitable NGOs in Nairobi County. The study concluded that strategic leadership had a positive and significant influence on the organizational performance of charitable NGOs in Nairobi County. The study recommended developing clear mission and vision statements to guide organizations’ activities effectively. Additionally, the study recommended that charitable NGOs should promote ethical conduct at all levels, with strategic leaders serving as exemplars of integrity and accountability. Lastly, the study also recommended that charitable NGOs should invest in decision-making skills and regularly monitor performance to further enhance organizational effectiveness.