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Item Influence of Organizational Structure on Performance of Insurance Brokerage Firms in Kenya(International Research Journal Business and Strategic Management, 2025-07) Kihara, James Mwangi; Mbithi, Mary; Mbebe, JamesOrganizational structure plays a critical role in shaping the performance and operational efficiency of insurance firms. This study examines the influence of organizational structure on the performance of insurance brokerage firms in Kenya, addressing a contextual research gap in the local insurance sector. Despite the sector’s significant contribution to the country’s GDP and its dominance in East Africa, Kenyan insurance firms continue to face challenges related to rigid and centralized structures, limiting their responsiveness to dynamic market needs. The study adopted a correlational research design targeting 170 registered insurance brokerage firms in Nairobi County. Using the Taro Yamane formula, a sample size of 119 respondents was selected through simple random sampling. Data was collected using structured questionnaires and analyzed using SPSS through descriptive and inferential statistics, with a regression model applied at a 0.05 significance level. Findings revealed a strong positive correlation (R = 0.715) between organizational structure and firm performance. The R Square of 0.512 indicated that organizational structure accounted for 51.2% of the variance in performance. The ANOVA results (F = 104.879, p = 0.000) confirmed the statistical significance of the regression model. The study concluded that organizational structure positively and significantly influences the performance of insurance brokerage firms in Nairobi County, leading to a rejection of the null hypothesis. The study recommends that brokerage firms adopt more flexible and responsive organizational structures that can adjust to market dynamics. Firms should also conduct regular strategic reviews and promote cross-functional teams to enhance internal coordination and overall performance within the competitive insurance market.Item Influence of Organizational Structure on the Performance of Financial Services Associations in Makueni and Kitui Counties of Kenya.(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2023-08) Kioko, Jacinta Mwende; Mbithi, Mary; Muem, WilsonOn the surface, the concept of strategy implementation may sound relatively simple, whereby a strategy is developed and put into practice. However, putting strategies into practice is far more challenging and complicated. The present study sought to determine the influence of organizational structure on the performance of FSA in Kitui and Makueni counties. The study adopted a cross-sectional survey research design, the sample for the study was 280 obtained through a stratified random sampling technique from a population of 938 possible participants. The study applied a questionnaire to gather data for the study using both physical and electronic procedures. Data was analyzed through descriptive and inferential analysis, where a simple binary logistic regression analysis was applied to test a null hypothesis. The study revealed a ? of 0.973, a Wald statistic of 21.285, df= 1, and an Exp(B) = 4.812 which was associated with a p-value of 0.001. Firms that adopted flat structures instead of tall structures increased the odds of high performance by a factor of 4.812. The study concluded that organizational structure had a positive and significant influence on the performance of the FSA in Kitui and Makueni counties. The study also recommends for adoption of a flat organizational structure to promote a structure that is a flexible and responsive organizational structure to enhance performance.