School of Business and Economics
Permanent URI for this collectionhttp://41.89.31.6:4000/handle/123456789/320
Welcome to School of Business and Economics collection.This collection contains Journal articles published by faculty affiliated to the school.
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Item Influence of Strategic Innovation on Corporate Reputation Management in Microfinance Institutions (MFI’S) In Machakos County(Journal of African Interdisciplinary Studies, 2021-08) Kioko, John; Mwenda, Paul; Mathuva, EricThe objective of this research was to investigate the influence of product innovation on corporate reputation management in Machakos County microfinance institutions. This is important in order to understand and evaluate strategic innovation which can be understood as reinventing or redesigning an organization’s corporate strategy in order to promote company growth, provide value for the customer and the company, and achieve a competitive advantage. .n order to achieve the study's purpose, the descriptive sampling technique has been used in a research study. Population target of the study comprised of all the Microfinance Institutions (MFI’s) licensed by the Association of Microfinance Institutions of Kenya (AMFI-K) as at 31st December 2019. There are (15) fifteen licensed MFI’s by AMFI- K. All the selected MFI’s were included in the study with the respondents being all the selected Branch managers, team leaders and operations officers. The total respondents therefore were forty-five (45). The main methodologies were questionnaires, which were self-administered by the researcher and yielded an 82.2 per cent response rate. The research showed that product innovation and corporate reputation management had a good and significant association. The study also indicated that process innovation and corporate reputation management had a favorable and substantial (P-Value=0.000) association. Furthermore, the findings demonstrated that market innovation and corporate reputation management had a favorable and substantial (P-Value=0.000) link. Finally, resource innovation and corporate reputation management had a favorable and substantial (P- Value=0.000) association. The study therefore concluded that Product Innovation, Process Innovation, Market Innovation, and Resource Innovation all have a positive and significant impact on company reputation management based on the findings. This study recommended the need to improve on marketing innovation strategies for marketing officers of the MFI’s and to ensure that a product innovative approaches are implementedItem Influence of Strategic Thinking on Strategy Implementation in Kilifi County Government(The Strategic Journal of Business & Change Management, 2022-09) Mwasambu, Polle Dismas; Mwenda, Paul; Nyamongo, Martin;The fundamental driver of strategy implementation is strategic thinking. The leader's part is vital in determining the strategy execution procedure because it is doable schedule and conclusions about the way it can be fast or hard to drive for change is critical. The focus of the research was on the influence of strategic thinking on strategy execution in Kilifi County. Path-Goal Leadership theory was used in this research. To explain the existing situation and collect data across a number of units, the research utilized a descriptive survey approach. The targeted population was 61 Kilifi County Government officers (11 members of the County Executive Committee, 22 chief officers, and 28 departmental directors). The study used census sample approach, which included all 61 respondents. A questionnaire with closed-ended questions was used to collect data for this study. To ensure the validity of the research instruments, the researcher conducted a pilot study with six Lamu County government officials. Data was examined and analyzed using a Software (SPSS) Version 24.0 through descriptive and inferential statistics. Frequencies, percentages, and cross tabulations was used for presenting the findings. The use of a regression model to determine the type of the link among research variables was included in inferential statistics. It was determined that strategic thinking provided an adequate explanation for how strategies were carried out. Findings revealed that strategic thinking was a reliable indicator of successful strategy execution. Based on the findings, the study concluded that Strategic thinking have a positive and vital effect on strategy execution in Kilifi county government. This study found that strategic thinking managers and leaders in Kilifi County Government who have the ability to develop an in-depth analysis have influenced strategic implementation in Kilifi county government. This study therefore recommended that strategic thinking managers and leaders within the county should time to time monitor and evaluate the progress of already implemented projectsItem Influence of organizational factors on implementation of strategic plans among independent regulatory parastatals in kenya(INTERNATIONAL JOURNALS OF ACADEMICS & RESEARCH, 2020-01) Kiptoo, Patrick Kipchumba; Mwenda, Paul; Mwongera, IreneThe study set out to examine the factors influencing implementation of strategic plans of selected Kenyan parastatals. The study specific objectives were to examine the effect of resources, top management commitment, business dynamics and communication on implementation of strategic plan of selected Kenyan parastatals. Implementation of strategic plans in parastatals involves use of resources both financial and staff in the existing business environment to remain relevant and competitive. To deal with the unprecedented level of change, sufficient preparation is necessary for successful implementation of strategic plan. Despite a lot of efforts and resources being channeled into implementation of strategic plans in parastatals face imminent failure. This implies that, implementation of strategic plan still remains a challenge for parastatals in Kenya. To implement strategic plans in parastatals, allocate sufficient human, financial and other resources such as equipment and IT support to each step of the action plan. Assigning adequate resources shows that the parastatal‟s leadership is serious about the plan and helped motivate employees to accomplish their assigned tasks. To strengthen the conceptual framework the study adopted the following theories; dynamic capability view theory, human capital theory, general systems theory and management theory. The target population was 2,238 employees at industry regulators consisting of top managers and middle level managers. The sample size was 339. A pilot study was carried out to refine the instrument. The quality and consistency of data was further assessed using Cronbach's alpha. Data analysis was through Statistical Package for Social Science (SPSS Version 23) for Windows. Descriptive analysis was done using frequency counts, percentages, means and standard deviation, regression, inferential statistics, correlation and the information generated was presented in form of graphs, charts and tables. On resources, the study findings established that independent regulatory parastatals in Kenya allocate sufficient financial resources, manpower and time to enable successful implementation of strategic plans in Kenya. On top management commitment, the study results showed that they are committed in implementation of strategic plans of independent regulatory parastatals in Kenya. On business dynamics, the study results revealed that parastatal prefer to implement strategic plans during economic boom. Frequent changes in top management in parastatals affect implementation of strategic plans. Changes in technology affects implementation of strategic plan in parastatals. On communication, the study results revealed that employees are full involved in the implementation of strategic plan of independent regulatory parastatals in Kenya. The study Pearson correlation demonstrates that there is a positive correlation between the independent variable‟s and the dependent variable implementation of strategic plan in independent regulatory parastatals in Kenya. In answering the research question as to whether resources, top management commitment, business dynamics and communication have an effect of implementation of strategic plans in independent regulatory parastatals in Kenya, the study findings established that resource affects implementation of strategic plans in independent regulatory parastatals in Kenya.