School of Business and Economics
Permanent URI for this collectionhttp://41.89.31.6:4000/handle/123456789/320
Welcome to School of Business and Economics collection.This collection contains Journal articles published by faculty affiliated to the school.
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Item Influence of Value-Based Pricing on Growth of Small and Medium Enterprises in Imenti North Sub-County, Kenya(Journal of Marketing and Communication, 2024-07) Mwito, Romano Mugambi; Rintari, Nancy; Muema, WilsonSMEs should supply goods and services to clients in both wholesale and retail perspectives, to earn profits. Nevertheless, Kenyan SMEs have been facing poor market access. The purpose of the study was to examine the influence of value-based pricing on growth of small and medium enterprises in Imenti North Sub-County, Kenya. The study adopted a descriptive research design whereby quantitative data was collected using close-ended questionnaires. The target population was 25 SMEs, with 58 managers and 234 officers in marketing, procurement, and finance who were the respondents. Notably, the study adopted a simple random method to identify the sample size from the population to get 30% of the 25 SMEs resulting in 8 SMEs from which the respondents was drawn. Further, the study collected quantitative data in form of a closed-ended questionnaire from 13 marketing managers, 9 procurement managers, 9 finance managers, 39 marketing officers,19 procurement officers, and 13 finance officers making a total of 102 respondents. Further, the study conducted a pilot study at Fairlymatt supermarket and Happy Foods farms limited in Imenti South Sub-County. SPSS software was used for analysis process to provide descriptive and inferential analysis. The results from the questionnaire indicated that 40(49%) participants strongly agreed and 19(23%) agreed that customers had become loyal due to considerations given on every complaint they made (mean- 4.24). However, 26(32%) strongly disagreed and 17(21%) disagreed that there were clear communication systems that allowed information to swiftly reach the top management in less time (mean-2.66). Additionally, the correlation of value-based pricing r=0.628 at α < 0.000 and 99% significance level. The study concluded that there was a short turnaround time taken by SMEs to address the various pricing complaints from the clients. That notwithstanding, most value-based pricing decisions made by the senior management did not have a window for discussion with junior staff. The recommendations on value-based pricing are that there should be a policy framework established to expose staff to processes used to determine various prices.Item Assessment of Debt Securities on Performance of Commercial Banks in Nyeri County, Kenya(EdinBurg Peer Reviewed Journals and Books Publishers: Journal of Finance and Accounting, 2023-08) Gathua, Lee Ng’ang’a; Rintari, Nancy; Muema, WilsonThe study investigated the effect of debt securities on performance of commercial banks in Nyeri County, Kenya. The study used quantitative descriptive research design and target population comprised 16 commercial banks in Nyeri County, Kenya. The respondents comprised 194 respondents in various departments. The study analyzed descriptive statistics like frequencies, percentages and mean. Inferential statistics including correlation and regression analysis were also used. The result of secondary data on financial performance pointed the gross profit had the highest average mean of 3.2 while net profit had the lowest mean. An observation of the years indicated that the gross and net profits for the banks were highest in 2019, followed by 2022 while 2020 recorded the lowest annual profits. Debt securities had a Pearson correlation coefficient r=0.312** at α < 0.000 and a 99% significance level. Therefore, the null hypothesis was rejected since the R-value was less than 1. The study concluded that performance was positively impacted but some products such as commercial papers were unattractive to clients due to high risks of poor performance in wealth generation. This situation was fueled further by the low training on its applicability towards boosting the income levels of both the bank and client’s portfolio. The study recommends that the branch managers should develop policy structure that requires mandatory frequent training on staff to understand how not only main stream banking products operate but also securities such as commercial papers. Further, the board of management should assess the risk-return aspect of selected debt securities like the types of commercial papers to ascertain the ones which are riskier than the rest.Item Influence of Product Diversification on Financial Performance of Microfinance Institutions in Nairobi County, Kenya.(International Journal of Finance, 2023-07) James, Margaret Wanja; Rintari, Nancy; Muema, WilsonPurpose: To examine the influence of product diversification on financial performance of microfinance institutions in Nairobi County, Kenya. Methodology: The study applied descriptive research design during the collection of data. The study’s target population was 14 microfinance banks. The sample size was selected using simple random sampling method after determination using Kothari (2004) sampling formular to obtain 19 operations managers, 34 tellers, 40 credit officers, and 28 customer care officers. The study collected primary and secondary data. The study conducted a pre-test study of the questionnaires in Cooperative bank and I&M banks in Nairobi County. Further, the study tested reliability and validity. Further, quantitative data was analyzed using SPSS software version 25 to generate descriptive and inferential statistics. The various descriptive analysis was frequencies, percentage and mean, while linear and multiple regression analysis was done as part of inferential statistics analysis. Results: The questionnaire results disclosed that 87(89%) strongly agreed and 9(9%) agreed (mean of 4.83) that there were efforts from the management to allow the existence of different types of loan products with various requirements. Nevertheless, 21(21%) strongly disagreed and 19(20%) disagreed (mean of 2.92) that the staff were always encouraged to offer suggestions to the management on how products could be improved further to incorporate the needs of each customer. Additionally, under model summary, R was 0.746 and R-square was .557 at a Durbin- Watson value of 1.442. Further, the significance coefficient of ANOVA was 0.001 hence less than 0.05. The results therefore enabled the study reject the null hypothesis. Unique contribution to theory, policy and practice: The conclusions made on product diversification was that the management failed to incorporate various improvement suggestions made on the different implemented products. The issues gave a major reason why MFIs revenue was declining in Kenya. That is, in as much as they had different products, the specific client needs were not being met and if they were met, it was very expensive to maintain the products. The study recommends that the management of MFIs should commission a special committee of expert to review the requirement of each and every product being offered.