School of Business and Economics
Permanent URI for this collectionhttp://41.89.31.6:4000/handle/123456789/320
Welcome to School of Business and Economics collection.This collection contains Journal articles published by faculty affiliated to the school.
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Item EFFECT OF BANCASSURANCE ON PERFORMANCE OF INSURANCE COMPANIES IN KENYA(International Academic Journal of Human Resource and Business Administration (IAJHRBA), 2019-09) Njeru, Jane Njoki; Mbebe, James; Munga, JaneThe most significant changes in the economic services segment have been growth of bancassurance which denotes supply of insurance products through effective process of banking channels. With the liberalization of the assurance sector and opposition is tougher than ever before, companies are increasingly trying to come out with better innovations to stay in front. Most insurance firms in Kenya have established bancassurance to be an attractive and often gainful commendation to their core business. There is great prospect for expansion and increase of bancassurance in Kenya; however, bancassurance in Kenya is pretty low. The main objective of this study was to establish the effect of bancassurance on performance of insurance companies in Kenya. This study sought to achieve the following objectives; to establish the effect of products or services type on performance of insurance companies in Kenya; to assess the effect of administration-economies of scale on performance of insurance companies in Kenya; to examine how customer lifecycle management of scale affect performance of insurance companies in Kenya and to determine the effect of sales promotion tool on performance of insurance companies in Kenya. This study was anchored on innovation theory, modern portfolio theory and the dynamic capabilities theory. A descriptive survey research design was applied in this study. The study intended to target 506 management staff who were drawn from the 55 listed insurance companies in Kenya. This study intended to collect data from all the 112 management staff of insurance companies in Kenya. The study used stratified random sampling technique to select the respondents for the sample size. Primary data was obtained using self-administered questionnaires. The study instruments were distributed among the targeted respondents using various points of reference like the managers of departments. Data analysis was done using Statistical Package for Social Scientists (SPSS) computer software. The qualitative data was coded thematically and then analyzed statistically. Content analysis was used for data that is qualitative nature or aspect of the data collected from the open ended questions. The information was displayed by use of tables, graphs and in prose-form. The study revealed that products or services type affect performance of insurance companies in Kenya greatly. The study further showed that performance of Insurance companies in Kenya is boosted by enhanced value and distribution channel optimization very greatly. The study found that the customers trust and convenience enhanced the performance of Insurance companies in Kenya very greatly. The study found that sales promotion tool affected performance of insurance companies in Kenya greatly. The study concluded that Products or Services Type had the greatest effect on the performance of insurance companies in Kenya, followed by Customer Lifecycle Management, then Sales Promotion Tool and finally Administration- Economies of Scale had the least effect. The study recommends that the insurance companies should ensure that customer- orientation through understanding the market and directing the resources of the company towards achieving the desires and the needs of the customers and measuring the ability to provide a value for the customer. The study further recommends that insurance companies’ managers should weigh carefully their marketing promotion strategies and align them to their objectives adapting a suitable mix of the promotion tools.Item Determinants of Gender Disparities in the Recruitment of Executive Officers: A Case in Kisii County Government, Kenya(International Academic Journal of Human Resource and Business Administration (IAJHRBA), 2019-10-22) Kwamboka Momanyi, Rael; Kirimi, . Eunice; Mbebe, JamesThis study intends to study the factors causing gender disparity in executive positions in KCG. To achieve this, the study will be guided by two objectives which include; establishing how political factors affect gender disparity at KCG and investigating ways in which regional balance affect recruitment of various genders of executive officers at KCG. The theory was hinged on the Social Gender Theory and Structural Functional theory. The case study research design was adopted. The study targeted staff who entailed the 119-top echelon of staff in the County. The sample size to be studied is census of 119 respondents who make up 100% of the target population for efficient questionnaire administration. Primary data was collected using one structured questionnaire. Primary data collected from the field was captured from the filled questionnaires, cleaned, coded with unique numbers, entered into the Microsoft excel worksheets and transferred to the Statistical Package for Social Sciences (SPSS) program. After data cleaning which entails checking for errors in entry, descriptive statistics such as frequencies, percentages, mean score and standard deviation was estimated for all the quantitative variables. The qualitative data from the open-ended questions was analyzed using conceptual content analysis to analyze the secondary data collected from Kisii County annual reports, the Kisii County Integrated Development Plan 2013-2017, the Kisii County Website, books, journals, magazines and media reports and presented in prose. Inferential data analysis was done using Pearson moment correlation and multiple regression analysis. The information was presented in tables. The study found that there is discrimination in terms of gender recruitment since it depends on whom you know politically. The study further found that the gender disparity of work is given by chance and men have to give a convincing demonstration of incompetency to be actually judged incompetent. The study recommended that political factors should be embraced with appointment policies of executive officers in recruitment of county government. The study also recommended that there is need to embrace on the communal beliefs and social constructs that women cannot lead in leadership positions more likely to be hired when they have applied through computerized application process.Item Factors influencing gender disparities in the recruitment of executive officers: a case in Kisii county government, Kenya(International Academic Journal of Social Sciences and Education, 2019-10) Momanyi, Rael Kwamboka; Kirimi, Eunice; Mbebe, JamesThis study intends to study the factors influencing gender disparity in executive positions in KCG. To achieve this, the study will be guided by two objectives which include; determining social-cultural factors affecting the recruitment of women and its effects to KCG and finding out whether education influences the recruitment process of executive officers in KCG. The theory was hinged on the Feminist Theory and Social Cognitive theory. The case study research design was adopted. The study targeted staff who entailed the 119-top echelon of staff in the County. The sample size to be studied is census of 119 respondents who make up 100% of the target population for efficient questionnaire administration. Primary data was collected using one structured questionnaire. Primary data collected from the field was captured from the filled questionnaires, cleaned, coded with unique numbers, entered into the Microsoft excel worksheets and transferred to the Statistical Package for Social Sciences (SPSS) program. After data cleaning which entails checking for errors in entry, descriptive statistics such as frequencies, percentages, mean score and standard deviation was estimated for all the quantitative variables. The qualitative data from the open-ended questions was analyzed using conceptual content analysis to analyze the secondary data collected from Kisii County annual reports, the Kisii County Integrated Development Plan 2013-2017, the Kisii County Website, books, journals, magazines and media reports and presented in prose. Inferential data analysis was done using Pearson moment correlation and multiple regression analysis. The information was presented in tables. The study found that the gender disparity of work is given by chance and men have to give a convincing demonstration of incompetency to be actually judged incompetent. The studies also found that quite a number of women apply for such posts so that selection can be easier. The study concluded that education had the greatest effect on the gender disparities in the recruitment of executive officers in Kisii County government while social-cultural factors had the least effect to the gender disparities in the recruitment of executive officers in Kisii County government. The study recommended that there is need to embrace on the communal beliefs and social constructs that women cannot lead in leadership positions more likely to be hired when they have applied through computerized application process. The study also recommends that more women should be encouraged and supported to go for higher education and training so that they can take equal employment positions as their male counterparts.