School of Business and Economics

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The Effect of Agency Convenience on Financial Performance of Commercial Banks in Isiolo County, Kenya
(The Strategic Journal of Business & Change Management, 2024-08-23) Dulacha, Amina Abdi; Rintari, Nancy; Kambura, Susan
The purpose of this study was to determine the effect of agency convenience on financial performance of commercial banks in Isiolo County, Kenya. A descriptive survey research design was used, targeting Cooperative Bank, KCB, and Equity Bank, which control over 90% of authorized banking agents in the region. The target population included 102 staff in Equity bank, 123 staff in Cooperative bank, and 80 staff in KCB bank, which was a total of 305 banks. The study adopted the Yamane’s formula (1967) to result to a sample size of 58 staff in Equity bank, 70 staff in Cooperative bank, and 45 staff in KCB bank, which was a total of 173 staff. Stratified sampling was applied to select respondents from the finance and accounts departments of these banks. Data were collected via structured questionnaires and supplemented with secondary financial data. The pilot research used a sample size of 10% for this investigation, with 17 respondents randomly selected to fill out the survey in Meru County. To ensure the data was reliable, Cronbach's alpha was applied, which measures internal consistency. The questionnaires included in this study underwent a validation process to guarantee their content and face validity, as well as to gauge their overall quality. The analysis revealed a significant positive correlation between agency convenience and the financial performance of commercial banks, with a Pearson correlation coefficient of 0.751, indicating a strong relationship. The regression analysis further confirmed that agency convenience is a crucial determinant of financial success, as evidenced by its standardized coefficient (β = 0.304) and a highly significant p-value of 0.000. The study concluded that agency convenience was a vital contributor to the financial performance of commercial banks. The study concluded that banks that prioritized and enhanced the accessibility and ease of use of their agency banking services had substantial improvements in their financial outcomes. It is imperative that bank managers prioritize the convenience of agency services. This can be achieved by expanding the network of agents to ensure that services are accessible in both urban and rural areas, as well as by leveraging digital platforms to streamline transactions and reduce wait times. Enhancing the user experience through technology will not only increase customer satisfaction but also drive higher transaction volumes, which are crucial for financial success.
The Effect of Product Differentiation Strategy on The Performance of Commercial Banks in Kenya
(Journal of Business and Strategic Management, 2023-08-17) Njue, Leonard Mugendi; Kambura, Susan; Moguche, Abel
Purpose: The study aimed to determine the effect of product differentiation strategy on the performance of commercial banks in Kenya. The study hypothesized that product differentiation had a statistically significant impact on Kenyan commercial banks' performance Methodology: The study used a quantitative research method targeting the branch managers of licensed commercial banks in Nairobi County. A sample of 227 branch managers was selected using stratified sampling. Data was collected using an online questionnaire. Data was checked for internal consistency using Cronbach's alpha. The alpha was within the acceptable rate level of 0.60 to 0.90 The ordinal logistic regression was used to analyze the relationship between the variables. Findings: The effect of product differentiation on performance was statistically significant (Wald = 7.768, df = 1, p = .005), with a 95% confidence interval of 0.442 to 2.535. Therefore, product differentiation statistically significantly affects commercial banks' performance. The results imply that banks need to increased focus on product differentiation strategies to increase performance. Unique contribution to theory, practice and policy: The study is significant to bank managers because it provides them with information on one of the strategies (product differentiation) that managers can use to increase the performance of their banks. Implementing this strategy would result in increased performance and benefit the stakeholders due to the increased return on investment.
Effect of Adoption of Fintech Payments on Financial Performance of Commercial Banks in Meru County, Kenya
(International Research Journal Publishers,, 2023-07) Wilter, Mwigereri Munyua; Kambura, Susan; Mugoche, Abel
This study aimed to probe the effect of financial technology (Fintech) payment on the performance of marketable banks in Meru, Kenya. Fintech had surfaced as a disruptive force in the fiscal assiduity, offering new ways of delivering fiscal services to guests. The study explored the extent to which marketable banks in Meru had espoused Fintech and the impact it had on their performance. The study involved a check of commercial banks in Meru, Kenya, to gather information on their relinquishment of Fintech, as well as their fiscal performance. The study was anticipated to give perceptivity into the benefits and challenges of Fintech relinquishment in the banking sector in Meru, Kenya. The findings may be useful to commercial banks, policymakers, and other stakeholders in the fiscal assiduity in developing strategies to enhance the relinquishment and use of Fintech in the region. Results on regression study designated that there was a robust optimistic association (R=0. 89, p- value of 0.000) between adoption of financial technology payment and financial performance of commercial banks. The findings further indicated that fintech payments have a significant influence on financial performance of commercial banks.

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