School of Business and Economics

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Influence of Corporate Branding Strategy on Service Delivery in National Police Service in Nairobi County
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2024-06) Chachah, Marianne Wanjiru; Munga, Jane; Gichunge, Evangeline
The research examined the influence of corporate branding strategy on service delivery in the National Police Service in Nairobi County. The research was supported by Aarkers Brand Equity Theory. The study adopted a quantitative research design with the target population being fourteen (14) police stations in Nairobi County having a total number of 3000 police officers attached to them. The sample size was 143 police officers. Stratified random sampling was adopted to pick the unit of observation. Data was sourced using structured questionnaires and analysed using the Statistical Package for Social Sciences (SPSS). The regression model showed that the influence of CP on service delivery in NPS in Nairobi County was positive and significant (β 1 = .598, t= 8.52, p=.000<.05). The study concluded that corporate branding strategy had a major influence on service delivery in NPS in Nairobi County, Kenya. to continue implementing branding activities at the NPS to improve its image.