Master of Business Administration
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Item Influence of Pricing Strategies on Growth of Small and Medium Enterprises in Imenti North Sub-County, Kenya(KeMU, 2024-09) Mwito, Romano MugambiSMEs should supply goods and services to clients in both wholesale and retail perspectives with considerations to the targeted clients. Nevertheless, Kenyan SMEs have been facing poor market access particularly on their exports due to low quality of products and services that have volatile extortionate prices. The general objective was to determine the influence of pricing strategies on growth of SMEs in Imenti North Sub-County, Kenya. The specific objectives were to examine the influence of value-based pricing, competition-based pricing, cost-plus pricing and dynamic pricing on growth of SMEs in Imenti North Sub- County, Kenya. The theories of the study were marketing mix theory, competitive signaling theory and theory of pricing. Further on, descriptive research design was used in data collection from 25 SMEs. The target respondents were 58 managers and 234 officers in marketing, procurement, and finance who answered questionnaires. The study adopted simple random method so as to identify the sample size of 31 managers and 71 officers who were interviewed and answered the questionnaires respectively. The piloting of the questionnaires was conducted at Fairlymatt supermarket and Happy foods farms limited in Imenti South Sub-County, Meru County. Thereafter, the study measured reliability through Cronbach alpha. Face, content and criterion validity were also examined. In addition, the study conducted descriptive statistics and inferential statistics. Thereafter, the study presented the findings using tables and explanation. The study found out that value-based pricing, competition-based pricing, cost-plus pricing and dynamic pricing had a positive influence on growth of SMEs. On value-based pricing, the study concluded that there was a short turn-around time taken to address pricing complaints. On competition-based pricing, SMEs had trained their staff on negotiation skills to counter the competitive market prices through provision of diverse quality and brands of products. On cost-plus pricing, decisions related to strategies of pricing were well informed, articulated and took into consideration the cost and profit margins of the SMEs. On dynamic pricing, there was an improvement of sales on national holidays due to adjustment of prices. The recommendations on value-based pricing are that there should be policy framework establishment to expose staff into pricing determining processes. On competition-based pricing, the management should diversify into various products and services to promote differentiation of prices. On cost-plus pricing, the management should set frequent training programs on pricing. On dynamic pricing, SMEs management should ensure that they also take advantage of international holidays for consistent sales.Item Strategic Factors Influencing Growth of Islamic Banking Uptake in Kenya(KeMU, 2022-10) Adan, Anis MohamedIslamic banking has been cultivated in Kenya for more than decade, and even though conventional banks still control the country's financial economy, that the assurance of Islamic banking has not yet been fully realized. Globally, the acceptance and importance of Islamic banking is predicted to grow by fifteen to twenty percent yearly; whereas this is not the case in Kenya at this time. More so, notwithstanding the dependence on Islamic banking as a potential alternative financing channel to help expand the unbanked consumer, there is minimal empirical evidence of Islamic banking delivery penetration. The study's main goal was to identify the strategic factors influencing Kenya's adoption of Islamic banking and specifically, establish the effect of product awareness, consumer protection, legal regulatory requirements risk perception on growth of Islamic banking uptake in Kenya. Tie underpinning theories were; by Location Innovation Theory, Finance Theory, Circumvention Innovation Theory, and Theory of Perceived Risk. The present study used descriptive research design. The target population was the 56-marketing manager, sales manager, customer relation manager, chief operations manager, business development manager, product development manager and research development manager from the headquarters of each of 8 banks that was offering Islamic bank products in Kenya. ii. Abstract(s) with detailed references of publications in refereed journals or credible publishers of two publications for PhD and one publication for Master Degree. Because the population was feasible and narrow, a non-probability method called for a census in which all 56 members of the target population took part as respondents was employed. Structured questionnaires that were given to respondents using a drop-and-pick method were used to gather the data. That tool was scrutinized for reliability using the Cronbach alpha test and for validity using content validity. The data received was quantitatively analyzed to generate descriptive statistics, and the investigation performed inferential analysis for the predictive model. Using Analysis of Variance, the study assessed the model's goodness of fit. The research evaluated the data to satisfy basic Classical Linear Regression Model Assumptions in order to maintain the regression model's authenticity and sturdiness. Based on the findings, this research concludes that at 0.05 level of significance, while product awareness has positive moderate significant effect, consumer protection has significantly low positive significant effect, legal regulatory requirements has significantly moderate positive significant effect and there is a significantly moderate positive effect of risk perception on the growth of Islamic banking uptake in Kenya. The study recommends that Kenya banks offering Islamic banking should, build strong customer loyally though product awareness campaigns, ensure effective and total consumer protection reviewing the Government regulation on Islamic banking, review their legal regulatory requirements, and allaying the risk perception Islamic banking in Kenya through effective strategic marketing, customer service quality, corporate governance and developing innovative product portfolio.