School of Business and Economics: Recent submissions
Now showing items 1-20 of 321
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The Relationship between Innovativeness and Performance of Smes in Nairobi County, Kenya
(EPRA International Journal of Economics, Business and Management Studies, 2024-08)SMEs fuel Kenya's economic growth and development and boost Kenya's GDP by creating employment, However, they face several challenges that might impede their growth and longevity. These include limited financial ... -
Influence of Social Media Marketing on Sales Performance of Mobile Network Operators in Kenya
(International Journal of Social Science and Humanities Research, 2025-08)The general objective of this study was to examine the influence of social media marketing on sales performance of the mobile network operators in Kenya. A descriptive research approach was employed for the analysis. The ... -
Influence of Leadership Styles on Performance of Transport Parastatals in Kenya
(IAJH -Intra Africa Journal of Social Sciences (IAJSS), 2025)Transport parastatals in Kenya continue to suffer from inefficiencies, financial mismanagement, and governance lapses, largely attributed to weak and ineffective leadership practices. Despite the critical role of leadership ... -
Effect of digital marketing on performance of insurance firms in Nairobi County.
(The Strategic Journal of Business & Change Management,, 2024-07)The general objective of this study was to investigate the effect digital marketing tools have towards the success of insurance in Nairobi County. The leading objectives includes establishing the influence of website ... -
Sport diplomacy as a driver of regional cooperation and integration in East Africa.
(The Strategic Journal of Business & Change Management,, 2025-05)The correlation between sports and politics is a long and intriguing one. Human history, from antiquity, demonstrates that sport has always been exploited by the ruling elite to provide a utility ‘beyond the game’. Sports ... -
Influence of content marketing on performance of supermarkets in Nairobi County.
(The Strategic Journal of Business & Change Management,, 2025-08)The purpose of this study was to examine the influence of Content Marketing on the performance of supermarkets in Nairobi County, Kenya. This research was anchored on the Technology Acceptance Model (TAM). The study ... -
Influence of Recruitment on the Organizational Performance of Microfinance Institutions in Nairobi County, Kenya
(International Research Journal of business strategic management, 2025-07)This study examined the influence of recruitment on the organizational performance of Microfinance Institutions (MFIs) in Nairobi County. The key objective was to determine how recruitment practices impact performance ... -
Organizational restructuring and organizational performance of selected commercial based Parastatals in Kenya.
(The Strategic Journal of Business & Change Management,, 2025-05)This study examined the effect of organizational restructuring on the organizational performance of selected commercial-based parastatals in Kenya. Guided by the Contingency Theory, the study utilized a quantitative approach, ... -
Influence of Training on Employee Performance in Deposit-Taking Savings and Credit Cooperative Societies in Nairobi County, Kenya
(International Research Journal of business and strategic management, 2025-07)The purpose of this study was to examine the influence of training on employee performance in Deposit-Taking Savings and Credit Cooperative Societies (DT-SACCOs) in Nairobi County. The study aimed to determine how training ... -
Influence of Competitive Strategy on Service Delivery of Petroleum Firms In Nairobi County, Kenya
(EPRA International Journal of Economics, Business and Management Studies (EBMS), 2025-07)Petroleum firms in Kenya operate within a competitive, volatile environment shaped by price fluctuations, infrastructural gaps, and regulatory changes. This study investigated the effect of competitive strategy on ... -
Contribution of Kenya's Peacekeeping operation in Somalia in Advancing Kenya's National Interest
(KeMU, 2025-09)Kenya’s peacekeeping operations in Somalia aim to strengthen national security, promote regional stability, and enhance geopolitical influence, yet face challenges such as security threats, economic pressures, humanitarian ... -
Influence of Resource Availability on Performance of County Government of Tharaka Nithi
(International Research Journal Publishers,, 2025-08)The availability of resources plays a critical role in shaping the performance of county governments, directly impacting their ability to execute projects and deliver public services effectively. Understanding how resource ... -
Influence of Kenya's Military engagement in Somalia on the achievement of Kenya’s National interests.
(Reviewed International Journal of Political Science & Public Administration,, 2025-08)Kenya's military engagement in Somalia since 2011 represents a significant shift from traditional noninterference to active regional security participation. This study examined the influence of Kenya's military engagement ... -
Influence of Innovation on Performance of Textile and Clothing Businesses in Nairobi County, Kenya
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE(IJRISS), 2025-04)This study investigates the influence of innovation on the business performance of textile and clothing (T&C) businesses in Nairobi County, Kenya. Innovation is a critical driver for improving organizational performance ... -
Influence of stakeholder engagement on change intervention in Nairobi City County Government.
(The Strategic Journal of Business & Change Management, 2025-07)This study examined the influence of stakeholder engagement on change intervention in NCCG. Grounded in Stakeholder Theory the study adopted an explanatory research design using a quantitative approach. The target ... -
Influence of Strategic Direction on Performance of Commercial Banks in Juba, South Sudan
(International Research Journal of Business and Strategic Management, 2025-06)Performance of organizations has been a focal point of research, particularly in understanding how effectively they implement strategic plans to achieve their mission and vision. Strategic planning practices play an ... -
Influence of stakeholder management on performance of renewable energy projects in Kenya.
(The Strategic Journal of Business & Change Management,, 2025-07)This study assessed the influence of stakeholder management on the performance of renewable energy projects in Kenya. The study was grounded in the Stakeholder Theory which provided a multidimensional lens for examining ... -
Strategic direction and organizational performance of four star hotels in Nairobi County, Kenya.
(The Strategic Journal of Business & Change Management, 2025-03)Globally, strategic leadership is recognized for its major contribution to a strategy implementation timetable that is successful and that is essential in directing and enhancing the context and mode of strategy implementation. ... -
Influence of Resource Allocation on the Performance of the Kenya Revenue Authority
(International Journal of Research and Innovation in Social Science (IJRISS), 2024-05)Good performance of revenue authority through a steady flow of incomes is an indicator of the financial health of a country in its role of providing: public services, infrastructure, and social programs support. Prioritizing ... -
Relationship Marketing and Customer Loyalty in the Fast-Moving Consumer Goods (FMCG) Industry in Nairobi County
(International Journal of Research and Scientific Innovation (IJRSI), 2025-08)Customer loyalty remains a major challenge for Fast-Moving Consumer Goods (FMCG) companies in Kenya. This study examined the influence of relationship marketing dimensions— trust, perceived value, switching cost, and ...
