The effect of building trust strategies on the performance of community-based peace building projects initiatives by non-profit making organizations in northern Kenya.
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Date
2025-08Author
Okeyo, Beatrice Atieno
Gichunge, Evangeline
Kirimi, Dorothy
Type
ArticleLanguage
enMetadata
Show full item recordAbstract
This research examined the effect of building trust strategies on the performance of community-based peace
building projects initiative in Northern Kenya. The main anchorage theory was Stakeholder Theory. The study
adopted descriptive research design. Research population was all NGOs involved in peace building initiative
in Kenya. The target population of interest comprised of 44 NGOs that are involved in peace building in
Northern Kenya. Two representatives (Reconciliation Program Officer and Community Outreach Officer) from
each of the 44 NGOs were involved in the research. There were 44 non-governmental organizations (NGOs) in
Northern Kenya, and the research used a purposive sampling approach to pick one Reconciliation Program
Officer and one Community Outreach Officer from each of the NGOs. This gave a population of 88
respondents. In data collection, structured questionnaire were used to gather primary data. The data was
analyzed quantitatively by use of descriptive statistics such as frequencies, percentage ratings, mean and
standard deviation. The study adopted inferential analysis to correlation and regression values showing the
relationship of variables. Findings were presented by use of statistical Table. The data indicated a significant
correlation between building trust strategies and performance of community-based peace building projects
with (r=0.520; p-value =0.000). In conclusion, the performance of community-based peace building projects
organized by non-profit groups in Northern Kenya was significantly impacted by trust-building tactics. The
findings suggested that when supporting community-based peace building project initiatives in Northern
Kenya, non-profit-making organizations (NGOs) have encountered considerable difficulties in fostering trust.
Many localities in the area lack the institutional frameworks, expertise, and skills needed to maintain peace
initiatives.
Citation
Okeyo, B. A., Gichunge, E., & Kirimi, D. (2025). The effect of building trust strategies on the performance of community-based peace building projects initiatives by non-profit making organizations in northern Kenya. The Strategic Journal of Business & Change Management, 12 (3), 487 – 504. http://dx.doi.org/10.61426/sjbcm.v12i3.3340Publisher
The Strategic Journal of Business & Change Management,
Subject
Transparency in communication,Consistency and Reliability,
Relationship Building,
Psychological Safety
