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    The effect of building trust strategies on the performance of community-based peace building projects initiatives by non-profit making organizations in northern Kenya.

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    Date
    2025-08
    Author
    Okeyo, Beatrice Atieno
    Gichunge, Evangeline
    Kirimi, Dorothy
    Type
    Article
    Language
    en
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    Abstract
    This research examined the effect of building trust strategies on the performance of community-based peace building projects initiative in Northern Kenya. The main anchorage theory was Stakeholder Theory. The study adopted descriptive research design. Research population was all NGOs involved in peace building initiative in Kenya. The target population of interest comprised of 44 NGOs that are involved in peace building in Northern Kenya. Two representatives (Reconciliation Program Officer and Community Outreach Officer) from each of the 44 NGOs were involved in the research. There were 44 non-governmental organizations (NGOs) in Northern Kenya, and the research used a purposive sampling approach to pick one Reconciliation Program Officer and one Community Outreach Officer from each of the NGOs. This gave a population of 88 respondents. In data collection, structured questionnaire were used to gather primary data. The data was analyzed quantitatively by use of descriptive statistics such as frequencies, percentage ratings, mean and standard deviation. The study adopted inferential analysis to correlation and regression values showing the relationship of variables. Findings were presented by use of statistical Table. The data indicated a significant correlation between building trust strategies and performance of community-based peace building projects with (r=0.520; p-value =0.000). In conclusion, the performance of community-based peace building projects organized by non-profit groups in Northern Kenya was significantly impacted by trust-building tactics. The findings suggested that when supporting community-based peace building project initiatives in Northern Kenya, non-profit-making organizations (NGOs) have encountered considerable difficulties in fostering trust. Many localities in the area lack the institutional frameworks, expertise, and skills needed to maintain peace initiatives.
    URI
    http://dx.doi.org/10.61426/sjbcm.v12i3.3340
    http://repository.kemu.ac.ke/handle/123456789/2298
    Citation
    Okeyo, B. A., Gichunge, E., & Kirimi, D. (2025). The effect of building trust strategies on the performance of community-based peace building projects initiatives by non-profit making organizations in northern Kenya. The Strategic Journal of Business & Change Management, 12 (3), 487 – 504. http://dx.doi.org/10.61426/sjbcm.v12i3.3340
    Publisher
    The Strategic Journal of Business & Change Management,
    Subject
    Transparency in communication,
    Consistency and Reliability,
    Relationship Building,
    Psychological Safety
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    • School of Business and Economics [337]

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