Masters Theses and Dissertations
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Item Influence of Strategic Innovation in Corporate Reputation Management in Microfinance Institutions in Machakos County.(KeMU, 2022) Kioko, JohnStrategic innovation can be defined as re-engineering or re-designing a firm's corporate strategy to promote growth, give value to customers and the company, and gain a competitive edge. The purpose of this study was to see how strategic innovation affected corporate reputation management in microfinance institutions(MFIs) in Machakos County. Specifically, the goals were to assess the effects of process and product innovation, and market innovation and resource innovation on corporate reputation management in Machakos County microfinance institutions. In order to achieve the study's purpose, the descriptive sampling technique has been used in a research study. Population target of the study comprised of all the Microfinance Institutions (MFI‘s) licensed by the Association of Microfinance Institutions of Kenya (AMFI-K) as at 31st December 2019. By AMFI-K, there are (15) fifteen licensed MFIs. The study included all of the selected MFIs, with the respondents being all of the branch managers. team leaders and operations officers. The total respondents therefore were forty-five (45). The main methodologies were questionnaires, which were self-administered by the researcher and yielded an 82.2 per cent response rate. The research showed that Product development and company image management had positive and important effects association. The study also indicated that process innovation and corporate reputation management had a favorable and substantial (P-Value=0.000) association. Furthermore, the findings demonstrated that market innovation and corporate reputation management had a favorable and substantial (P-Value=0.000) link. Finally, ―resource innovation and corporate reputation management had a favorable and substantial (PValue0.000) association. Based on the findings, the study came to the conclusion that Innovation in resources, markets, processes, and products are all interrelated. all have a positive and significant impact on company reputation management. The marketing officers of MFIs should improve their marketing innovation strategies and ensure that a product innovative approach is implemented, according to the findings of this studyItem Effects of Strategic Innovation on Performance of Commercial Banks in Kenya (A Survey of Tier I Commercial Banks In Nairobi County)(KeMU, 2022-08) Peter, Mburu Ng’ang’aBanking industry in Kenya experience a very stiff completion which sees banks outdoing each other in terms of end products, employee’s retention, their service delivery among other products. When it comes to new technologies like mobile banking, online banking, and mobile application use, Kenya's top-tier commercial banks have been the pioneers. There is still a scarcity of academic research into how strategic innovation affects the performance of Kenya's tier-one commercial banks. Against this backdrop, the present study on how tier one commercial banks in Kenya are affected by strategic innovation market innovation strategies; and product innovation examine the effect of innovation strategies process. Kenya’s tier one commercial banks performance; on innovation strategies assess technology innovation strategies effects on theory performance. This research adopted descriptive survey research design. The intended audience included 494 junior, middle, and senior managers from the 8 largest commercial banks in the country. The sample size of 221 was obtained by a stratified random sampling procedure. Primary data was gathered by administering questionnaires to top-level managers at Nairobi's commercial banks. But for the years 2014-2019, secondary information was gathered from sources including financial reports and scholarly journals. Statistics such as percentages, frequencies, means, and standard deviations were applied. Correlation analysis and regression determined how the two variable relate with each other. Tables were used to for data presentation. According to the study, when market innovation strategies were increased tier one banks performance recorded was a 0.190 when all the variables remained the same. The variable was significant since 0.000<0.05. Research also showed that, while controlling for other factors, a 0.32% improvement in performance was shown among Kenya's top commercial banks when product innovation tactics were boosted. As 0.000 is less than 0.05, this variable was statistically significant. In addition, the study found that the performance scores of Kenya's top commercial banks rose by 0.264 points for every unit of process innovation methods that was implemented. The procedure for developing innovative methods yielded statistically significant results (p0.00005). To sum up, it was clear that the performance score of Kenya's top commercial banks increased by 0.076 points when the unit score for their technology innovation initiatives was raised by one point. A p-value of 0.087 or lower indicates that this variable is not statistically significant. Product innovation initiatives were found to have the biggest impact on the performance of Kenya's top commercial banks. The next was process innovation strategies, market innovation strategies followed. Performance of tier one commercial banks was minimally affected by technology innovation strategies. This study recommended that Central Bank which is the banks regulator to ensures tier one commercial banks strongly implement innovations for productivity, increase the number of their products, change and improve their products, create awareness and position all their brands. This will enhance growth, improve on investments and more revenue will be accumulated.