Masters Theses and Dissertations
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Item Influence of Strategic Alignment On Performance of Insurance Brokerage Firms in Nairobi County, Kenya(KeMU, 2025-09) Kihara, Mwangi JamesThis study seeks to understand how strategic alignment impacts the performance of insurance brokerage firms in Nairobi County, Kenya. Most of the firms in this industry struggle to achieve performance goals because their objectives and daily operations are not properly aligned. As such, this study examines the impact of organizational structure, strategic communication, resource allocation, and performance metrics on firm performance. The study uses a correlation research design, in which a sample of 119 firms was selected from a population of 170 registered insurance brokerage firms in Nairobi County. The data was obtained using structured questionnaires and analyzed using both descriptive and inferential statistics. The results revealed significant positive relationships between organizational structure (β = 0.333, p = 0.001), strategic communication (β = 0.272, p = 0.000), resource allocation (β = 0.334, p = 0.000), and performance metrics (β = 0.178, p = 0.005) with the firms' performance. It was noted that effective strategic alignment, such as flexible organizational structures, enhanced communication, and resource allocation, positively impacts performance. It was recommended that adopting cross-functional teams, prioritizing resource scheduling tools, and aligning performance metrics to improve operational and financial outcomes.Item Influence of Selected Strategy Implementation Factors on Organizational Performance of Selected Small and Micro Enterprises in Machakos County, Kenya(KeMU, 2023-07) Kinya, FidelisSmall and Micro Enterprises performance can be significantly impacted by the adoption of strategies that take into account various functional areas, including accounting, marketing, human resource management, and information management. The study aimed to evaluate the influence of strategy implementation on organizational performance of SMEs in Machakos County. Specifically, influence of structure, financial resources, communication, and monitoring on organizational performance of SMEs in Machakos County was also examined. The study drew upon theories such as strategy fit, the resource-based view, open systems, and human capital as its conceptual foundation. A descriptive research approach was adopted, and a sample of 95 business owners was selected from the target population of 2,113 SMEs in Machakos County using stratification. The researcher collected primary data using a self-administered questionnaire. In order to determine the validity and reliability of the research instruments, a pilot study was conducted in selected SMEs in Nairobi County. Descriptive statistics, were employed in analyzing the primary data, while regression analysis was utilized to derive conclusions from the data. The results of the regression analysis indicated that financial resources and communication had a positive association with the organizational performance of small and micro enterprises in Machakos County. However, organizational structure and monitoring showed an inverse relationship. The significance value for the predictor variables, except for communication, was below 5 percent, leading to the conclusion that organizational structure, financial resources, and monitoring were statistically significant predictors of organizational performance of small and micro enterprises in Machakos County. Communication was found to be insignificant. Based on the findings, it is recommended that organizations adopt a less complex organizational structure, use their own resources rather than borrowed resources, maintain a shorter chain of command, and conduct regular and frequent monitoring.Item Influence of Strategy Implementation on Performance of Sugar Milling Firms in Western Kenya(KeMU, 2023-01) OYULA, JOSEPH MAEROImplementing a strategy entails carrying out the steps outlined in a plan with the end goal(s) in mind. These ideas are developed further during the brainstorming phase, and then put into action through the execution process. Despite good strategic planning, in the last five years, the performance of the sugar companies in the country especially in the western region of Kenya remains under crisis and is not showing signs of improvement. The research aim was to establishing the Influence of Strategy Implementation on Organizational Performance of Sugar Milling Firms in Western Kenya. Precisely, the research was directed by the following research objectives: to determine the effect of external environment on the output of sugar milling firms in the western region of Kenya, to examine the influence of strategic leadership on the performance of sugar milling firms in the western region of Kenya, to determine the effect of organizational structure on the performance of sugar milling firms in the western region of Kenya and to determine the influence of strategic resource management on the performance of sugar milling firms in the western region of Kenya. The research used the theories of open systems theory to ground the independent variable of the study's environment, the theory of strategic leadership to justify the study's strategic management of leadership, the theory of chaos to justify the study's organizational structure, and the theory of resource orchestration to justify the study's strategic management of resources. Descriptive research methods were used by the investigator. The researcher decided to use a descriptive method. Three hundred executives, supervisors, and department heads at the 10 sugar mills will be surveyed for this study. This study used stratified sampling, in which 90 participants were selected at random. A copy of questionnaire was administered to the participants to gather the data. Quantitative data was coded for input and analyzed using both descriptive and inferential statistics with the use of the Statistical Package for the Social Sciences (SPSS version 25). The study findings were analyzed, summarized and presented in various descriptive statistics tools like frequencies distribution tables, percentages, custom tables, pie-charts and bar graphs to arrive at conclusions. To assess how Sugar Milling Firms in Western Kenya use strategy implementation to improve their organizations' performance, a multiple regression analysis was conducted. T-tests, F-tests, and Analysis of Variance were used to analyze the models' significance (ANOVA). Researchers discovered that the external environment significantly explained the success of sugar milling businesses in western Kenya (P=0.11<0.05). Strategic leadership was also found to be statistically important (P=0.021, <0.05) in describing the success of Kenya's sugar mills. In addition, the study discovered that organizational structure significantly (P=0.034, <0.05) influenced the success of Kenya's sugar mills. Finally, the research demonstrated that strategic resource management accurately describes the success of sugar mills in western Kenya (P=0.039, <0.05). The study concluded that the Kenyan government, specifically the Ministry of Agriculture, should control sugar imports. It was also concluded from the research that sugar mills should operate at full capacity in order to satisfy consumer demand. The research also suggests sugar corporations needs to collaborate closely with County Governments to enhance rural roads that aid in the transport of sugar-cane and agricultural inputs. According to the findings, the organization's departments should gain from having their strategies and structures more aligned, as well as having their performance contracts better aligned with their strategic goals and objectives.