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An Analysis of Challenges to Integrated Marketing Communication: A Case of Banking Industry in Kenya.
(2011-05)
The emergence and the development of integrated marketing communication (IMC) has been determined by a number of evolutionary trends in various areas of marketing — the increased fragmentation and segmentation of markets, ...
An Analysis of Factors Influencing the Psychological Contract and Employee Performance in the Public Service.
(2011-05)
The purpose of the study was to get the effects of psychological contract on employee performance in the public service. The psychological contract is developed between the employee and the organization over an extended ...
The Effect of Timing Transplanting on Performance of Baby Corn (Zea Mays L).
(KeMU, 2011-09)
The country is facing the problem of rainfall shortage due to global warming as a result of climatic change. Horticulture farming helps the farmer to generate income and also helps the country to generate foreign currency ...
Effect of Di-Ammonium Phosphate Application on the Yield Components of Three Sweet Potato (Ipomoea Batatas (L.) Lam) Varieties in Homabay District.
(KeMU, 2011-07)
Sweet potato (Ipomoea batatas (L.) Lam) is a drought tolerant root crop consumed as human food and its vines fed to livestock as fodder. Currently the average national yield is 5.6 ton/ha against a potential of 50 tons/ha ...
Effects of Plant Population Density and Leaf Harvesting on both Grains and Vegetable Yields of Amaranth.
(KeMU, 2011-06)
Amaranth (Amaranthus spp.) is a newly introduced C4 dicotyledonous pseudo-cereal crop in Kenya. Amaranth has high potentials in seeds used as a grains and leaf as vegetables, yet factors affecting grains and leaf yields ...
Effect of Early Pyrethrum (Crysanthemum Cinerariaefolium) Seed Harvesting on Germination in Molo District
(KeMU, 2011-07)
Seed is the main source of planting material in pyrethrum; whereby the farmers raise seedlings to establish pyrethrum fields. In the recent past pyrethrum production has been on the decline and currently it's at its lowest ...
Control of Potato Tuber Moth (Phthorimaea Operculella) Using Integrated Pest Management in Kenya.
(KeMU, 2011-07)
Potato tuber moth is the most important pest of Irish potatoes in the world. The most economically important damage occurs predominantly through the PTM larvae's feeding on the tuber. The larvae excavate tunnels throughout ...
Evaluation of Maize-Legume Intercropping Systems on the Performance of Maize (Zea Mays)
(KeMU, 2011-07)
A cropping system that increases productivity through efficient utilization of resources, ensuring environmental conservation, is the main strategy to fulfill the ever increasing demand for food. The objectives of this ...
Growth Response of Stinging Nettle (Urtica Massaica ) to Fertilizer and Manure Application on Embu County
(KeMU, 2011-07)
The biodiversity of traditional African vegetables such as stinging nettle, now considered as weeds, has been greatly eroded by the preference for the temperate vegetables usually grown under intensive agricultural systems. ...
The Effect of Plant Density and Defoliation Frequency on the Biomass of Spider
(KeMU, 2011-07)
A study was carried out at Geta village of Mochenwa location Gesima division, in Masaba North District in the year 2010 to determine the effects of plant density and defoliation frequency on the leaf, seed and root yield ...