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Now showing items 11-13 of 13
Assessing the Influence of Integrated Marketing Communications on Sales Performance among Selected Private Security Firms in Nairobi County
(KeMU, 2018-09)
Integrated Marketing Communication (IMC) has emerged as a promising area of study in the past decade. The role that integrated marketing communication (IMC) play within an organization is an often misunderstood one. The ...
Assessment of Factors Influencing Implementation of Balance Score Card for Kenya Wildlife Conservancies. Selected Mountain Conservation Area Stations
(KeMU, 2018-09)
The Balanced Scorecard (BSC) tries to translate a company’s strategic direction and objectives into actionable initiatives and measurements. The study identified four research questions; whether resource allocation, ...
Relationship between Managerial Characteristics and Success of Internationalization of Small and Medium Sized Enterprises Facilitated By Export Promotion Council in Kenya
(KeMU, 2018-09)
To investigate the relationship between managerial characteristics and successful internationalization of small and medium sized enterprises facilitated by Export Promotion Council in Kenya. Specifically the study seeked ...