Browsing Master of Business Administration by Author "Njue, Lee Kimathi"
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An Investigation of Branding Strategies Used by Tea Packers in Kenya.A Case Study of the Registered Tea Packers in the Industry.
Njue, Lee Kimathi (KeMU, 2008-06)There has been a global slump in prices of tea from 3.3 $ per kilo in the 1970's to the current average of 1.6$ per kilo. This represents a drop of 47% due to global over production, declining tea consumption and other tea ...