Browsing Master of Business Administration by Author "Karoko, Mwatha Johnson"

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Factors Influencing Consumer Preferences for Pirated Computer Softwares among Kenyan University Students.A Case of Selected Universities in Meru County

Karoko, Mwatha Johnson (KeMU, 2015-07)

The massive increase of computer software piracy by consumers has raised a major concern. The aim of the study was to determine the factors influencing consumer's preference for pirated computer software's among Kenyan ...