Browsing Master of Business Administration by Author "7c89efc9-1399-4530-86fe-db7dc4d42e8d"
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The Influence of Business-Level Strategy on Organizational Performance of Micro and Small Enterprises: A Case of Salons and Beauty Spas in Nairobi County, Kenya.
Karuga, Mary Wanjiru (KeMU, 2022-09)Regardless of the fact that micro and small businesses significantly contribute to Kenya's economy through job creation and economic development, their performance has been stagnant for a long period, and in many cases ...