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Influence of Customer Relationship Management Dimensions on Performance of Classified Accommodation Facilities in Kenya
(IOSR Journal of Business and Management (IOSR-JBM), 2019-06-22)
Although implementation of CRM has the potential to improve organizational performance, this is not well established in the hospitality industry in Kenya where the performance in the sector is requires key attention. There ...
Moderating Role of Organizational Size on the Influence of Customer Orientation on Performance of Classified Accommodation Facilities in the Coast Region of Kenya.
(IOSR Journal of Business and Management (IOSR-JBM), 2019-07-02)
The main motivation of this study was the limited research studies on the relationship between CRM dimensions and accommodation facilities performance and the need to establish how the classified accommodation facilities ...