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Historical development of marketing and its implications to the future of marketing discipline
(Research Journal in Advanced Social Sciences,, 2021-05)
This paper sought to examine the development of
marketing (theory, scholarship and practice) and
accounted for that evolution. It also sought to
determine the implications that the developments have
for the marketing ...
Analyzing the Course of Turmoil in Kenya’S Retail Sector
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2018-08)
Purpose - The retail sector in Kenya is one of the main drivers of the Economy. This paper sought to empirically analyze
the factors leading to the collapse of some of the major Supermarket chains and also to understand ...
Scholarship of the Marketing Discipline and Profession in Kenya
(International Journal of Scientific and Research Publications,, 2020-06)
The purpose of this paper was to critically examine the scholarship of the marketing discipline and profession in Kenya. The
paper empirically analyses secondary literature and scholarly articles related to scholarship ...