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    Browsing School of Business and Economics by Subject "coffee export"

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        Effect of Market Penetration Strategy on Sales Growth of Coffee Export in Kenya 

        Muriuki, Ninah Makena; Muema, Wilson; Rintari, Nancy (KeMU, 2023)
        Kenya is one of the leading coffee exporters in the world. In July 2021, the number of coffee export sales in Kenya was recorded at 1.2 thousand metric tons, showing a significant recovery from the previous months. This ...

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