Browsing School of Business and Economics by Subject "banks’ customer loyalty, commercial banks, Nairobi CBD, Kenya"

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ANALYSIS OF FACTORS INFLUENCING BANKS’ CUSTOMER LOYALTY: CASE OF COMMERCIAL BANKS IN NAIROBI CBD, KENYA

Kibui, Priscila Nyawira; Muriithi, Simon; Mbebe, James (International Academic Journal of Human Resource and Business Administration, 2020-09)

Customer loyalty has been one of the top tools for a successful business. This study aimed to establish the factors that influence customer loyalty with reference to the case study of commercial banks in Kenya. This study ...