Browsing School of Business and Economics by Subject "Nairobi City County"
Now showing items 1-2 of 2
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Influence of Situation Analysis on Performance of YouthEnterprises Development Fund in Nairobi City County
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2023-09)The absence of situation analysis may result in inadequately designed strategies, misallocation of resources, and poor risk management approach all of which could negatively impact organizational performance. The purpose ... -
Relationship between Education Sponsorship and Brand Equity amongst Beverage Companies in Nairobi City County
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2024-03)Global competition has called for companies to be more innovative in the way they position their brand to achieve a competitive edge. Therefore, companies have adopted more non-traditional ways to showcase their products ...
