Browsing School of Business and Economics by Subject "Data management"

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    • The Influence of Data Management on Market Access by SMEs in Trans Nzoia County, Kenya 

      Musungu, Tom Wekesa; Rintari, Nancy Gacheri; Gichohi, Paul Maku (Journal of Entrepreneurship & Project Management, 2021-09)
      Accessing a sustainable market should be a priority for SMEs. It helps to expand their business horizons and get new opportunities and clients. New opportunities promote the urge of SMEs to employ all legally possible means ...