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    Browsing School of Business and Economics by Subject "Chemical Manufacturing Firms"

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        The Influence of Product Promotion on the Performance of Subsidiary Chemical Companies in Kenya 

        Mwangi, Catherine Wanjiru; Munga, Jane; Nzioki, Susan (DOI: http://dx.doi.org/10.61426/sjbcm.v11i2.2897, 2024-03)
        Although chemical manufacturing firms in Kenya ought to play a significant role in the growth of the economy, they are currently facing myriad of challenges that impede their growth but sustainability. This study focused ...

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