Browsing School of Business and Economics by Author "Kioko, John"
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Influence of Strategic Innovation on Corporate Reputation Management in Microfinance Institutions (MFI’S) In Machakos County
Kioko, John; Mwenda, Paul; Mathuva, Eric (Journal of African Interdisciplinary Studies, 2021-08)The objective of this research was to investigate the influence of product innovation on corporate reputation management in Machakos County microfinance institutions. This is important in order to understand and evaluate ...