Browsing Journal Articles by Author "Abongo, Benjamin ,"
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Innovation Capabilities and Process Design for Business Model Transformation in Kenyan Insurance companies: A Service Dominant Logic Paradigm
Abongo, Benjamin ,; Mutinda, Ray; Otieno, Geoffrey (Journal of Information and Technology, 2019-06)The study focused on the application of operant resources (i.e., knowledge and skills) as the exchange driver in insurance marketing. In a S-D dimension environment, the marketing and non-marketing disciplines were ...