| dc.contributor.author | Chachah, Marianne Wanjiru | |
| dc.contributor.author | Munga, Jane | |
| dc.contributor.author | Gichunge, Evangeline | |
| dc.date.accessioned | 2025-05-14T07:24:30Z | |
| dc.date.available | 2025-05-14T07:24:30Z | |
| dc.date.issued | 2024-06 | |
| dc.identifier.uri | DOI: https://dx.doi.org/10.47772/IJRISS.2024.806179 | |
| dc.identifier.uri | http://repository.kemu.ac.ke/handle/123456789/2007 | |
| dc.description.abstract | The research examined the influence of corporate branding strategy on service delivery in the National
Police Service in Nairobi County. The research was supported by Aarkers Brand Equity Theory. The study
adopted a quantitative research design with the target population being fourteen (14) police stations in
Nairobi County having a total number of 3000 police officers attached to them. The sample size was 143
police officers. Stratified random sampling was adopted to pick the unit of observation. Data was sourced
using structured questionnaires and analysed using the Statistical Package for Social Sciences (SPSS). The
regression model showed that the influence of CP on service delivery in NPS in Nairobi County was
positive and significant (β
1
= .598, t= 8.52, p=.000<.05). The study concluded that corporate branding
strategy had a major influence on service delivery in NPS in Nairobi County, Kenya. to continue
implementing branding activities at the NPS to improve its image. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS) | en_US |
| dc.relation.ispartofseries | V,8;(6) | |
| dc.subject | Corporate Branding, | en_US |
| dc.subject | Strategy, | en_US |
| dc.subject | service delivery | en_US |
| dc.title | Influence of Corporate Branding Strategy on Service Delivery in National Police Service in Nairobi County | en_US |
| dc.type | Article | en_US |
