Assessing the Effects of Social Media Use on the Patient, Institution, and Healthcare Providers in Work–Related Activities at National Spinal Injury Hospital, Nairobi

Abstract

Purpose: Technology has permitted all aspects of life. Social media is a group of applications based on the internet that allows one to create and share content online. Many health professionals have embraced social media as a key communication tool. They use social media to improve health and enhance practice. However, many professionals have not developed ways to extend professionalism in social media platforms, which has consequences for individual healthcare providers, the profession, the organization, and the patients. The study

aimed to determine the effects of social media use on the patient, institution, and HCPs in work- related activities at National Spinal Injury Hospital.

Methodology: The design of a convergent mixed method was used. This was a Convergent mixed design where quantitative and qualitative data was collected and analyzed. Using stratified random sampling, a sample of 108 healthcare providers meeting eligibility criteria was recruited for quantitative data. Quantitative data was collected and then analyzed, and qualitative data from three key informants was collected using an interview schedule, and analysis was done during a similar timeframe. Results: Healthcare professionals primarily employ social media platforms for knowledge sharing(M=3.61), networking with colleagues (M=3.56), and receiving professional updates(M=3.56). There was high knowledge about ethical social media use(M=4.5), technical proficiency(M=3.83), and a positive attitude toward ethical use of social media(M=4.31). Conclusion and Recommendations: The social media has been predominantly used for knowledge sharing, networking with colleagues, and receiving professional updates, however, the study revealed that some healthcare providers were not observing professionalism on social media platforms by posting patients’ photos and videos without consent. The study recommended that the chief executive officer should enhance regular sensitization programs to ensure all healthcare professionals are knowledgeable about ethical social media use, regardless of their current level of understanding.