| dc.description.abstract | Strategic alliances are a common scenario in businesses and organizations. This is attributable to
the rising number of business collaborations anchored on affiliations that have caused enormous
changes to business culture and the running of organizations. In Kenya’s telecommunication
industry, three of the four main operators have not matched the performance of the industry leader
through the years. This has partly been associated with the level of involvement in strategic
alliances. This paper sought to establish how technology alliances influence performance of
telecommunication organizations in Kenya; particularly, at Safaricom PLC. A descriptive research
design, case study method, was employed. Six thousand staff working at Safaricom headquarters
formed the target population. The sample comprised those in top management and departmental
management positions. Stratification was done according to the management level in the
organization. A sample size of 105 respondents was selected via simple random sampling. Primary
and secondary data were used. Primary data was sourced through survey, using questionnaires.
Data was analyzed descriptively and using inferential techniques. Descriptive analysis involved
generating first and second order averages. Inferential analysis was done using regression and
correlation analysis. Results were presented in tables. Results showed a direct and statistically
significant relationship between organizational performance and technology alliances. The study
recommends telecommunication firms to invest heavily in technology since their products are
dependent on technology which is diverse and dynamic. Further, telecommunication firms should
target technology alliances that help bring about robust innovation, research and development, as
well as invest in trained and skilled manpower to keep up with global trends and dynamism of the
sector. There was a statistically significant high degree of positive correlation result between
technology alliances and organizational performance, a perspective that deviated from earlier
findings. | en_US |
