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Now showing items 11-12 of 12
Talent Management Strategies, Managerial Styles and Employee Retention in State Corporations in Mombasa, Kenya
(KeMU, 2023-08)
Over the years, employee turnover has persistently continued to be a major concern in most
State corporations in Kenya. Despite numerous research on employee retention strategies,
state corporations have been experiencing ...
Influence of Children Savings Accounts Attributes on Brand Loyalty among Commercial Banks in Kenya: Mediating Role of Savings Culture
(KeMU, 2023-08)
Financial institutions predominantly rely on marketing strategies to expand their markets
and retain their present customers. In banks performance specifically, customer retention
is observed through brand loyalty which ...