| dc.description.abstract | This study investigated the effect of technological innovation strategies on the performance of tea
firms in Nandi County, The study was anchored on Rodger’s Diffusion of Innovation Theory. This
study used a descriptive survey research design, the target population for this study comprised the
19 tea firms in Nandi County, Kenya with a focus on 114 managers at the top, middle, and lower-
level management. This study, being descriptive in several characteristics, couple with the fact that
it targeted a relatively large population geographically spread in Nandi County, the researcher
developed and used a questionnaire as the key data collection instrument. Data collected were
quantitative. Quantitative data were analyzed by descriptive analysis. The descriptive statistical
tools including Statistical Package for the Social Sciences (SPSS) and MS Excel helped the
researcher to describe the data and determine the extent used. Inferential analysis involving
correlation analysis was carried out to examine the relationship between variables while regression
analysis was performed to establish the strength of the variables against the dependent variables.
The correlation analysis results showed that there existed a positive and significant relationship
between technological innovation strategies and firm performance (β = 0.587; P-value < 0.05).
Regression analysis results showed that technological innovation strategies influenced firm
performance (β = 0.384: P-value < 0.05). | en_US |
