The Effect Of Leadership Style, Determination Of Strategic Change On Implementation In Telecommunication Companies In Kenya

Abstract

- The telecommunication companies over the globe are growing very fast and this has been attributed to the strategic planning and implementation of growth strategies. Despite the industry experiencing a boom in the recent past, only a handful of scholarly studies have been conducted in Kenya to capture these growth moments and make sense of them. They key determinants for success of implementation of strategic plan are the government policies, leadership style, marketing positioning and the organizational structure among others. Essentially, the study sought to bring out the how these determinants predict the implementation of strategic change with focus on telecommunication entities in Kenyan context. The study targeted 562 senior managers of the three main telecommunication players in the Country namely Safaricom, Airtel, and Telekom Kenya. Approximately 234 managers from the three companies were sampled and a questionnaire that had been pretested and validity and reliability tested were administered. Data collected was entered into a spread sheet, cleaned and then analyzed. Descriptive data analysis was conducted and results given in tables and figures. Inferential statistics were calculated using SPSS version 22 to calculate the correlation and regression analysis for drawing of inferences. A statistically significant link of government policy, market positioning, leadership style and organizational structure on implementation of strategic change in Telecommunication Companies in Kenya was noted. It was recommended that telecommunication companies to consider government involvement in commercial activities enhance market positioning practices and ensure strategic structure alignment is enhanced to have an effective strategic change implementation.