Browsing by Subject "Corporate reputation"
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Influence of Strategic Innovation in Corporate Reputation Management in Microfinance Institutions in Machakos County.
(KeMU, 2022)Strategic innovation can be defined as re-engineering or re-designing a firm's corporate strategy to promote growth, give value to customers and the company, and gain a competitive edge. The purpose of this study was to ... -
Influence of Strategic Innovation on Corporate Reputation Management in Microfinance Institutions (MFI’S) In Machakos County
(Journal of African Interdisciplinary Studies, 2021-08)The objective of this research was to investigate the influence of product innovation on corporate reputation management in Machakos County microfinance institutions. This is important in order to understand and evaluate ...