Search
Now showing items 21-25 of 25
The Influence of Relationship Marketing on Customer Loyalty in the Banking Industry.
(KeMU, 2011-05)
Relationship marketing comprises all the activities that are designed to establish, develop and maintain successful relationship with customers. Therefore relationship marketing has become more and more important since the ...
An Analysis of Factors Influencing the Brand Choice of A Bank among Small and Medium Enterprises Based in Nairobi.
(2011-05)
In today's financial services marketplace characterized by the emergence of deposit taking microfinance institutions and savings and credit organizations, banks need to set up effective ways to stay ahead on competition. ...
Effects of Market Branding on the Growth of Small Scale Business in Kenya.
(KeMU, 2011)
In the ever changing world where customers' preferences and behavior in making decisions about which product to buy or service to use the selling company has to build and retain their brand in a way which makes it essential ...
An Analysis of Challenges to Integrated Marketing Communication: A Case of Banking Industry in Kenya.
(2011-05)
The emergence and the development of integrated marketing communication (IMC) has been determined by a number of evolutionary trends in various areas of marketing — the increased fragmentation and segmentation of markets, ...
An Analysis of Factors Influencing the Psychological Contract and Employee Performance in the Public Service.
(2011-05)
The purpose of the study was to get the effects of psychological contract on employee performance in the public service. The psychological contract is developed between the employee and the organization over an extended ...