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Now showing items 151-160 of 183
Relationship between Managerial Characteristics and Success of Internationalization of Small and Medium Sized Enterprises Facilitated By Export Promotion Council in Kenya
(KeMU, 2018-09)
To investigate the relationship between managerial characteristics and successful internationalization of small and medium sized enterprises facilitated by Export Promotion Council in Kenya. Specifically the study seeked ...
The Influence of Relationship Marketing on Customer Loyalty in the Banking Industry.
(KeMU, 2011-05)
Relationship marketing comprises all the activities that are designed to establish, develop and maintain successful relationship with customers. Therefore relationship marketing has become more and more important since the ...
An Analysis of Factors Influencing the Brand Choice of A Bank among Small and Medium Enterprises Based in Nairobi.
(2011-05)
In today's financial services marketplace characterized by the emergence of deposit taking microfinance institutions and savings and credit organizations, banks need to set up effective ways to stay ahead on competition. ...
Implementing Strategic Planning Practices in Health Facilities.
(2016-07)
Strategic planning practices allow improvement of organizations performance by establishing guidelines in form of clear vision, mission statements and performance expectations including performance indicators. The study ...
Effects of Market Branding on the Growth of Small Scale Business in Kenya.
(KeMU, 2011)
In the ever changing world where customers' preferences and behavior in making decisions about which product to buy or service to use the selling company has to build and retain their brand in a way which makes it essential ...
An Analysis of Challenges to Integrated Marketing Communication: A Case of Banking Industry in Kenya.
(2011-05)
The emergence and the development of integrated marketing communication (IMC) has been determined by a number of evolutionary trends in various areas of marketing — the increased fragmentation and segmentation of markets, ...
An Analysis of Factors Influencing the Psychological Contract and Employee Performance in the Public Service.
(2011-05)
The purpose of the study was to get the effects of psychological contract on employee performance in the public service. The psychological contract is developed between the employee and the organization over an extended ...
Effect of Intellectual Capital on Financial Sustainability of Savings and Credit Cooperative Societies in Kenya
(KeMU, 2020-10)
Today SACCOs are operating within dynamic business environment. There is an increasing
importance of intellectual capital as a vital resource in a changing knowledge-based
environment where this resource has turned out ...
Influence of Organizational Factors on Implementation of Strategic Plans among Independent Regulatory Parastatals in Kenya
(2020-10)
The study set out to examine the factors influencing implementation of strategic plans of selected Kenyan parastatals. The study specific objectives were to examine the effect of resources, top management commitment, ...
Entrepreneurial Factors Influencing Freight Transport Firms’performance in Mombasa County, Kenya
(KeMU, 2020)
Entrepreneurial factors were the drivers of economic development in the world. Mombasa County is bestowed with unique strategic advantages and opportunities namely: -a gateway to landlocked countries, a sea port, an airport, ...