Master of Business Administration: Recent submissions
Now showing items 341-351 of 351
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An Assessment of Factors Affecting Strategy Implementation in Devolved Government Units in Kenya: Case of Nairobi City County
(KeMU, 2018-09)Devolution in Kenya was introduced with the promulgation of the constitution of Kenya 2010 with the main aim of enhancing service delivery to citizens, foster growth and development to all areas of the country and involves ... -
An Analysis of Determinants of Internationalization: A Case Study of Selected Kenyan Pharmaceutical and Medical Equipment Firms
(KeMU, 2018-09)Business activities that are organized and carried out across borders to pursue an organization`s stated aims and objectives is referred to as international business. The aim of any organization (national or international) ... -
Relationship between Managerial Characteristics and Success of Internationalization of Small and Medium Sized Enterprises Facilitated By Export Promotion Council in Kenya
(KeMU, 2018-09)To investigate the relationship between managerial characteristics and successful internationalization of small and medium sized enterprises facilitated by Export Promotion Council in Kenya. Specifically the study seeked ... -
Relationship between Strategic Planning Practices and the Performance of Devolved Healthcare among Selected Public Hospitals in Meru County
(KeMU, 2018-02)The study investigated the relationship between strategic planning and performance of devolved healthcare, through a survey of public hospitals in Meru County.Strategic planning refers to the process of envisioning the ... -
The Influence of Relationship Marketing on Customer Loyalty in the Banking Industry.
(KeMU, 2011-05)Relationship marketing comprises all the activities that are designed to establish, develop and maintain successful relationship with customers. Therefore relationship marketing has become more and more important since the ... -
Factors Affecting Financial Sustainability of Savings and Credit Cooperative Societies.
(KeMU, 2011)The cooperative movement in Kenya plays an important role in the country's economy. This is evident in the continued growth of the sector with a recorded membership of over 6.1 million people with domestic savings estimated ... -
Effects of Market Branding on the Growth of Small Scale Business in Kenya.
(KeMU, 2011)In the ever changing world where customers' preferences and behavior in making decisions about which product to buy or service to use the selling company has to build and retain their brand in a way which makes it essential ... -
Implementing Strategic Planning Practices in Health Facilities.
(2016-07)Strategic planning practices allow improvement of organizations performance by establishing guidelines in form of clear vision, mission statements and performance expectations including performance indicators. The study ... -
An Analysis of Factors Influencing the Psychological Contract and Employee Performance in the Public Service.
(2011-05)The purpose of the study was to get the effects of psychological contract on employee performance in the public service. The psychological contract is developed between the employee and the organization over an extended ... -
An Analysis of Challenges to Integrated Marketing Communication: A Case of Banking Industry in Kenya.
(2011-05)The emergence and the development of integrated marketing communication (IMC) has been determined by a number of evolutionary trends in various areas of marketing — the increased fragmentation and segmentation of markets, ... -
An Analysis of Factors Influencing the Brand Choice of A Bank among Small and Medium Enterprises Based in Nairobi.
(2011-05)In today's financial services marketplace characterized by the emergence of deposit taking microfinance institutions and savings and credit organizations, banks need to set up effective ways to stay ahead on competition. ...