Master of Business Administration: Recent submissions
Now showing items 221-240 of 298
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Segmentation Practices of Furniture Manufacturing Businesses in Maua Municipality and its Environs
(KeMU, 2008-06)The aim of this study was to assess the segmentation practices of furniture manufacturing business. A survey of sixty two registered furniture manufacturers was carried out in Meru north district. The general objective of ... -
An Investigation of Branding Strategies Used by Tea Packers in Kenya.A Case Study of the Registered Tea Packers in the Industry.
(KeMU, 2008-06)There has been a global slump in prices of tea from 3.3 $ per kilo in the 1970's to the current average of 1.6$ per kilo. This represents a drop of 47% due to global over production, declining tea consumption and other tea ... -
Factors Influencing Consumer Preferences for Pirated Computer Softwares among Kenyan University Students.A Case of Selected Universities in Meru County
(KeMU, 2015-07)The massive increase of computer software piracy by consumers has raised a major concern. The aim of the study was to determine the factors influencing consumer's preference for pirated computer software's among Kenyan ... -
Influence of Product Differentiation Strategies on the Market Share of Selected Bakeries in Meru County,Kenya.
(KeMU, 2018-06)Product differentiation strategies are thought to influence market share of larger and small bakeries even though there exist contradictory findings on the relationship between product differentiation strategies and market ... -
Factors Influencing Strategy Choice in Five Star Hotels Performance in Nairobi,Kenya
(KeMU, 2018-07)This study focused on factors influencing strategy choice in five star hotels performance in Nairobi, Kenya. It was carried out with the realization that firms are endeavoring to be at standard with the worldwide change, ... -
Constraints to Pension Participation among Informal Sector Workers.A Survey of Informal Section Workers in Nyeri County.
(KeMU, 2011-06)This study was carried out to establish constraints to pension participation by workers in the informal sectors. Some of the constraint discussed and analysed are awareness, attitude toward pension, pension products ... -
Analysis of Causes and Effects of Occupational Stress on Health Care Workers Performance.A Survey of Tigania East and West Sub-District and District Hospitals
(KeMU, 2010-05)This study attempted to assess the causes and effect of occupational stress on health care workers performance by taking a case study of Tigania East & Tigania West sub-district and district hospitals. The purpose of the ... -
Determinants of Market Access by Small Holder Cereal Farmers in Buuri Sub-County,Meru County
(2016-12)Access to markets by smallholder farmers is key to improvement of the livelihoods of Kenyans and also a great pillar to the realization of Vision 2030. Access to markets is a vital requirement for the smallholder farmers ... -
Effects of Debt Risk Management on Sustainability of Selected Mission Hospitals in Kenya
(KeMU, 2016-04)The operations of mission hospitals in Kenya and the rest of Sub-Saharan Africa are all alike. The drivers of debt risk management and sustainability have been worrying in that rnany are closing down every day. Measures ... -
Factors Influencing Women Advancement to Managerial Positions in Kenya.A Case Study of Former Meru District Public Service Officers
(KeMU, 2010-04)This study focused on the factors that influence women advancement to managerial positions in Kenya. The objective of this research was to determine the factors that hinder the process of women advancement to top managerial ... -
Analysis of Work Environment on Gender Placement in the Civil Service.A Survey of the Provincial Administration in Imenti North District in Meru County
(KeMU, 2013-06)Although women make up half of the world's population and despite their achievement of equal citizenship status to men, they remain vastly under-represented in governance forums where women are 40%-50% of the labor force, ... -
Creation of Wealth and Employment Opportunities through Sustainable Utilization and Conservation of Wetlands
(KeMU, 2010-04)Generally wetlands have untapped potential which the society can tap to create wealth employment opportunities. Tapping these potentials requires collaboration of key players in wetland management who should work together ... -
Relationship between Physical Working Environment and Employees Performance among Non-Governmental Organisations in Tharaka-Nithi County,Kenya
(KeMU, 2018-06)The performance of employees plays a critical part with regards to the success or failure of the organization, with the environment within the workplace having a direct impact on their performance. NGO's in Tharaka Nithi ... -
Performance Contract as a Tool for Evaluation of Strategic Planning Process
(KeMU, 2011-06)The study investigated performance contract as a tool for evaluation of strategic planning process in local authorities in Laikipia County. Performance contracting is a tool used to evaluate and control strategic planning ... -
An Assessment on the Effectiveness of Corporate Governance on the Detection of Fraud within Kenyan Universities
(KeMU, 2013-06)Corporate governance is the system by which organizations are directed and controlled. Empirical evidence suggests that corporate governance has a direct and direct effect on fraudulent activities within institutions. It's ... -
An Evaluation of the Influence of Stakeholders in the Performance of Business Networking in Micro and Small Enterprises
(KeMU, 2011-05)Many business owners open shop with little or no idea on the influence of stakeholders when it comes to business networking. They take it for granted that with enough funds to stock the shop, the rest is obvious. The purpose ... -
An Analysis of Factors that Influence Accessibility of Devolved Funds by Micro and Small Enterprises in Kenya
(KeMU, 2011-06)Concentration of power and resources at the center has led to a skewed development pattern in many countries. Awiti (2008) defines devolution as the delegation of authority to formally constituted government bodies to ... -
Factors Influencing Growth of Small Scale Businesses in Nkubu Town of Imenti South District
(KeMU, 2013-06)Small scale businesses form the critical mass in driving the Kenyan economy especially in offering employment to a large number of unemployed Kenyans. Despite their main contribution MSEs are faced with major challenges ... -
Contribution of Quality Work Life on Employee Job Satisfaction.A Survey of Teachers in Public Boarding Secondary Schools in Tigania West District
(KeMU, 2013-06)The purpose of this study was to analyze the contribution of Quality work life on employee job satisfaction in secondary schools; the study was narrowed down to Public Boarding Secondary schools in Tigania West District ... -
Analysis of Factors Influencing Growth of Micro and Small Enterprises Dealing in Information Communication Technologies
(KeMU, 2011-04)This study was carried out to analyze the factors influencing the growth of MSEs dealing in ICT in selected businesses in Nyeri Town. Understanding the factors that influence the growth of MSEs dealing in ICT would inspire ...
