Browsing Master of Business Administration by Author "Nyokabi, Gacheru Zipporah"
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Influence of Product Differentiation Strategies on the Market Share of Selected Bakeries in Meru County,Kenya.
Nyokabi, Gacheru Zipporah (KeMU, 2018-06)Product differentiation strategies are thought to influence market share of larger and small bakeries even though there exist contradictory findings on the relationship between product differentiation strategies and market ...