Browsing Journal Articles by Subject "Focused cost leadership strategy; focused differentiation strategy; generic strategies, micro and small enterprises performance; narrow market; performance; salons and beauty spas"
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Narrow Market Business Level Strategies and Performance of Micro and Small Enterprises: A Case of Salons and Beauty Spas in Nairobi County, Kenya
(Asian Journal of Economics, Business and Accounting, 2021)Despite the fact that empirical research on performance and narrow market business level strategies have been widely conducted, there is no consensus on the effect of focused cost and focused differentiation ...