Browsing Journal Articles by Author "Karuga, Mary Wanjiru"
Now showing items 1-1 of 1
-
Narrow Market Business Level Strategies and Performance of Micro and Small Enterprises: A Case of Salons and Beauty Spas in Nairobi County, Kenya
Karuga, Mary Wanjiru; Gichunge, Evangeline.; Kirimi, Eunice. (Asian Journal of Economics, Business and Accounting, 2021)Despite the fact that empirical research on performance and narrow market business level strategies have been widely conducted, there is no consensus on the effect of focused cost and focused differentiation ...