Browsing Journal Articles by Author "Gichunge, Evangeline."
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Effect of Cross Border Remittances Technology On Strategic Implementation of Vision 2030 In Kenya
Kalume, David.; Gichunge, Evangeline.; Nzioki, Susan. (EPRA International Journal of Economics, Business and Management Studies (EBMS), 2022-09)Organizations’ meet many challenges in the strategy implementation process, including use of remittances technologies. This study sought to assess the effect of cross border remittances technology on the strategic ... -
Narrow Market Business Level Strategies and Performance of Micro and Small Enterprises: A Case of Salons and Beauty Spas in Nairobi County, Kenya
Karuga, Mary Wanjiru; Gichunge, Evangeline.; Kirimi, Eunice. (Asian Journal of Economics, Business and Accounting, 2021)Despite the fact that empirical research on performance and narrow market business level strategies have been widely conducted, there is no consensus on the effect of focused cost and focused differentiation ...