| dc.description.abstract | Organizational innovations and crisis management have many commonalities. A
crisis can take on a variety of forms. A crisis can force a company out of business if
it is not handled effectively. The overall goal is to study to investigate the influence
of organizational innovations on crisis management at Kenya's Safaricom PLC. The
specific objectives were to: determine the influence of top management leadership
innovation for innovation on crisis management; establish the influence of product
innovations on crisis management; find out the influence of market innovations on
crisis management; and determine the influence of process innovations on crisis
management at Safaricom PLC Kenya. This study is supported by both the resource-
based view theory and the dynamic capability theory. The study's target population
consisted of 111 Safaricom Kenya workers from various departments. Thirty three
employees, or 30% of the target group, made up the study sample. A structured
questionnaire served as the study's data-collecting tool. The data was coded and then
examined using the statistical package for social sciences (SPSS) version 25
application. The data were examined using both descriptive statistics (frequency,
means, and percentages) and inferential statistics such as regression analysis. In order
to display the findings, graphs, and tables were used. The study found that senior
management commitment or leadership did not substantially predict effective crisis
management. Product innovation was shown to be a highly significant antecedent of
crisis management. Process innovations contributors to crisis management. The
research also revealed that market innovations were strong crisis management
predictors. Following these findings, the study is recommended as follows. The
senior management team should think about putting measures in place to make sure
that crisis management practices that encourage innovations are promoted and used.
The senior management group at Safaricom PLC has to consider investing in
research and development (R & D) in order to create effective product innovation
strategies that concentrate on enhancing product performance and product quality in
times of crisis. In order to improve effective crisis management, the management of
Safaricom PLC might think about conducting update training for its process
innovation personnel. The management of Safaricom PLC should consider
strengthening the market innovation strategy. Market innovators need to be
empowered so as to be able to critically analyze the causes of the existing
equilibrium during crisis and carefully deconstruct it. The research can assist
Safaricom Kenya Limited in developing long-term planning policies. | en_US |
