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Influence of Children Savings Accounts Attributes on Brand Loyalty among Commercial Banks in Kenya: Mediating Role of Savings Culture
(KeMU, 2023-08)
Financial institutions predominantly rely on marketing strategies to expand their markets
and retain their present customers. In banks performance specifically, customer retention
is observed through brand loyalty which ...
Influence of Knowledge Management Process on Performance of Financial Institutions in Mogadishu, Somalia
(KeMU, 2023-09)
The study of organizational effectiveness is given a lot of attention in business. The
phenomena, however, is complex and has several dimensions. Execution might be described
as a company's competence to produce beneficial ...