Browsing Doctorate Theses and dissertation by Author "5e969591-489f-4316-a4b0-7f01a976a50d"
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Relationship Marketing Practices, Switching Cost and Customer Satisfaction among Tier One Supermarkets in Nairobi County, Kenya.
Chesula, Osman Wechuli (KeMU, 2021-09)Understanding relationship marketing practices and their enhancement of customer satisfaction from consumers’ point of view was the area of interest for this study. Grounded on practice theory, Rahim organizational ...