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Now showing items 51-60 of 68
Effect of Branding Strategy on the Performance of Selected Multinational Corporations in Kenya
(KeMU, 2018-06)
Globally, multinational corporations have played a critical role in international trade and are key players in the economic activities in host countries including Kenya. The concept of a branding is now considered one of ...
Determinants of Strategic Plan Implementation in Public Universities: A Case of Selected Public Universities in Nairobi County, Kenya
(KeMU, 2018-09)
ABSTRACT
The main objective of the study was to examine factors determining strategic plan implementation in the context of public institutions of higher learning. Specifically, the study sought to determine how leadership ...
Dairy Agribusiness Strategies and Performance of Dairy Farmers in Nyeri, Kirinyanga, Muranga and Kiambu Counties in Kenya
(KeMU, 2018-09)
Despite intensive knowledge and skill presumably passed on to the dairy farmers, there is a huge outcry from these farm entrepreneurs of high cost of dairy production and low returns on their dairy farming investment. ...
An Analysis of Determinants of Internationalization: A Case Study of Selected Kenyan Pharmaceutical and Medical Equipment Firms
(KeMU, 2018-09)
Business activities that are organized and carried out across borders to pursue an organization`s stated aims and objectives is referred to as international business. The aim of any organization (national or international) ...
Assessment of Factors Influencing Strategy Implementation in Kenya Tea Development Agency Limited (KTDA) Managed Factories in Kenya
(KeMU, 2018-09)
Strategy implementation is the turning of plans and strategies into actions so as to accomplish set goals and objectives. Successful strategy implementation is a key for any organization’s survival. For implementation of ...
Relationship between Strategic Planning Practices and the Performance of Devolved Healthcare among Selected Public Hospitals in Meru County
(KeMU, 2018-02)
The study investigated the relationship between strategic planning and performance of devolved healthcare, through a survey of public hospitals in Meru County.Strategic planning refers to the process of envisioning the ...
An Assessment of Factors Affecting Strategy Implementation in Devolved Government Units in Kenya: Case of Nairobi City County
(KeMU, 2018-09)
Devolution in Kenya was introduced with the promulgation of the constitution of Kenya 2010 with the main aim of enhancing service delivery to citizens, foster growth and development to all areas of the country and involves ...
Assessing the Influence of Integrated Marketing Communications on Sales Performance among Selected Private Security Firms in Nairobi County
(KeMU, 2018-09)
Integrated Marketing Communication (IMC) has emerged as a promising area of study in the past decade. The role that integrated marketing communication (IMC) play within an organization is an often misunderstood one. The ...
Assessment of Factors Influencing Implementation of Balance Score Card for Kenya Wildlife Conservancies. Selected Mountain Conservation Area Stations
(KeMU, 2018-09)
The Balanced Scorecard (BSC) tries to translate a company’s strategic direction and objectives into actionable initiatives and measurements. The study identified four research questions; whether resource allocation, ...
Relationship between Managerial Characteristics and Success of Internationalization of Small and Medium Sized Enterprises Facilitated By Export Promotion Council in Kenya
(KeMU, 2018-09)
To investigate the relationship between managerial characteristics and successful internationalization of small and medium sized enterprises facilitated by Export Promotion Council in Kenya. Specifically the study seeked ...