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Now showing items 41-50 of 60
The Effects of Strategic Outsourcing on Business Performance
(KeMU, 2011-06)
Thi study was carried out to analyze the impact of strategic outsourcing on the performance of commercial banks in Nyeri. The study involved a survey of selected commercial banks in Nyeri. Five variables were analyzed which ...
Factors Affecting Financial Sustainability of Savings and Credit Cooperative Societies.
(KeMU, 2011)
The cooperative movement in Kenya plays an important role in the country's economy. This is
evident in the continued growth of the sector with a recorded membership of over 6.1 million
people with domestic savings estimated ...
The Influence of Relationship Marketing on Customer Loyalty in the Banking Industry.
(KeMU, 2011-05)
Relationship marketing comprises all the activities that are designed to establish, develop and maintain successful relationship with customers. Therefore relationship marketing has become more and more important since the ...
An Analysis of Factors Influencing the Brand Choice of A Bank among Small and Medium Enterprises Based in Nairobi.
(2011-05)
In today's financial services marketplace characterized by the emergence of deposit taking microfinance institutions and savings and credit organizations, banks need to set up effective ways to stay ahead on competition. ...
Effects of Market Branding on the Growth of Small Scale Business in Kenya.
(KeMU, 2011)
In the ever changing world where customers' preferences and behavior in making decisions about which product to buy or service to use the selling company has to build and retain their brand in a way which makes it essential ...
An Analysis of Challenges to Integrated Marketing Communication: A Case of Banking Industry in Kenya.
(2011-05)
The emergence and the development of integrated marketing communication (IMC) has been determined by a number of evolutionary trends in various areas of marketing — the increased fragmentation and segmentation of markets, ...
An Analysis of Factors Influencing the Psychological Contract and Employee Performance in the Public Service.
(2011-05)
The purpose of the study was to get the effects of psychological contract on employee performance in the public service. The psychological contract is developed between the employee and the organization over an extended ...
The Effect of Timing Transplanting on Performance of Baby Corn (Zea Mays L).
(KeMU, 2011-09)
The country is facing the problem of rainfall shortage due to global warming as a result of climatic change. Horticulture farming helps the farmer to generate income and also helps the country to generate foreign currency ...
Effect of Di-Ammonium Phosphate Application on the Yield Components of Three Sweet Potato (Ipomoea Batatas (L.) Lam) Varieties in Homabay District.
(KeMU, 2011-07)
Sweet potato (Ipomoea batatas (L.) Lam) is a drought tolerant root crop consumed as human food and its vines fed to livestock as fodder. Currently the average national yield is 5.6 ton/ha against a potential of 50 tons/ha ...
Effects of Plant Population Density and Leaf Harvesting on both Grains and Vegetable Yields of Amaranth.
(KeMU, 2011-06)
Amaranth (Amaranthus spp.) is a newly introduced C4 dicotyledonous pseudo-cereal crop in Kenya. Amaranth has high potentials in seeds used as a grains and leaf as vegetables, yet factors affecting grains and leaf yields ...