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The Effect of Product Differentiation Strategy on The Performance of Commercial Banks in Kenya
(Journal of Business and Strategic Management, 2023-08-17)
Purpose: The study aimed to determine the effect of product differentiation strategy on the
performance of commercial banks in Kenya. The study hypothesized that product differentiation
had a statistically significant ...
Assessment of Debt Securities on Performance of Commercial Banks in Nyeri County, Kenya
(EdinBurg Peer Reviewed Journals and Books Publishers: Journal of Finance and Accounting, 2023-08)
The study investigated the effect of debt securities on performance of commercial banks in
Nyeri County, Kenya. The study used quantitative descriptive research design and target
population comprised 16 commercial banks ...