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Influence of Strategic Alliances on Performance of Telecommunication Organizations in Kenya
(KeMU, 2023-10)
Strategic alliances are a common scenario in businesses and organizations. This is
attributable to the rising number of business collaborations anchored not only on ownership
but also on affiliations which have eventually ...
Influence of Liquidity Risk Hedging on Performance of Real Estate Firms in Meru County, Kenya
(International J ournal of Professional P ractice (IJPP), 2023-10)
Real estate investments are long-term and capital intensive projects which outperform other asset
classes attracting many investors. Real estate contributes greatly to the gross domestic product of
many nations. However, ...
The Effect of Product Differentiation Strategy on The Performance of Commercial Banks in Kenya
(Journal of Business and Strategic Management, 2023-08-17)
Purpose: The study aimed to determine the effect of product differentiation strategy on the
performance of commercial banks in Kenya. The study hypothesized that product differentiation
had a statistically significant ...