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Influence of Product Diversification on Financial Performance of Microfinance Institutions in Nairobi County, Kenya.
(International Journal of Finance, 2023-07)
Purpose: To examine the influence of product diversification on financial performance of
microfinance institutions in Nairobi County, Kenya.
Methodology: The study applied descriptive research design during the collection ...
Assessment of Debt Securities on Performance of Commercial Banks in Nyeri County, Kenya
(EdinBurg Peer Reviewed Journals and Books Publishers: Journal of Finance and Accounting, 2023-08)
The study investigated the effect of debt securities on performance of commercial banks in
Nyeri County, Kenya. The study used quantitative descriptive research design and target
population comprised 16 commercial banks ...
Influence of Value-Based Pricing on Growth of Small and Medium Enterprises in Imenti North Sub-County, Kenya
(Journal of Marketing and Communication, 2024-07)
SMEs should supply goods and services to clients in both wholesale and retail perspectives, to
earn profits. Nevertheless, Kenyan SMEs have been facing poor market access. The purpose
of the study was to examine the ...